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Lots of business, less visitors – Texworld
07
Mar '08
The latest session of Texworld proved to be very much a paradox. Most exhibitors went away satisfied with their order books, but the number of visitors was down: 16,349, that is 4.39% less than in February 07 (17,100).

This confirms that the show has the right strategy, that of continually improving service to professional buyers who come to Texworld not as "tourists" but to meet their suppliers and place orders.

Fewer visitors:
This lower figure is explained by a fall in visitors from the European Community, in particular France, Germany, Great Britain, Italy, Belgium, although there were more visitors from Scandinavia and Ireland.

Without going into a detailed analysis, it would seem that the show welcomed fewer observers who normally come to Texworld on behalf of various organisations to check developments in the world of European shows.

Essentially Texworld received professional buyers who came to work and do business with their long distance suppliers, according to their intentions.

Despite this, there was a good number of Russians and purchasers from the countries of Eastern Europe. There were also fewer Asian visitors, but not so marked, apart from the South Koreans and Taiwanese.

Conversely, there were more from America (despite the dollar being weak against the Euro), that is the United States, Canada and above all Mexico, Brazil, Chile, Columbia and Argentina. Of the visitors coming from African countries, there were increased numbers of Moroccans, Tunisians and Algerians.

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Courtesy: H&M

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