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HTC underscores Celanese's commitment to innovation in NA
Mar '08
“Innovation is the key to not only meeting, but exceeding, customers' needs and marketplace challenges,” Snyder said. Celanese has a long history of innovation and strong customer partnerships, including pioneering low-VOC architectural coatings more than a decade ago with a European paint manufacturer.

The HTC will be instrumental in the continuing development of VAE and vinyl resins for the environmentally-friendly, low odor paint segment in North America. “Celanese Emulsions and PVOH has become the recognized industry leader by providing innovative solutions and delivering distinct competitive advantages to our customers' products,” Snyder said.

The Houston Technology Center will also be the venue for joint Celanese and customer innovation sessions for new products. “We look forward to inviting customers to the HTC to discuss exciting new opportunities and projects for 2008 and beyond,” Snyder said.

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