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Avon ties up with Finnish textile & clothing design company
19
Mar '08
Avon Products Inc announced an exclusive collaboration with the legendary Finnish textile and clothing design company Marimekko.

Marimekko will license its Unikko pattern to create a limited edition cosmetics collection, bringing Avon consumers worldwide Marimekko's bold, creative and avant-garde designs.

The Marimekko for Avon Color Collection will launch globally in 2008, debuting in the U.S, Europe, Mexico and Asia in the fourth quarter of 2008.

The Marimekko for Avon Color Collection interprets Marimekko's unique philosophy - design that creates beauty into people's everyday lives.

The collection features Marimekko's iconic Unikko pattern designed by Maija Isola in 1964. Her daughter Kristina Isola re-interpreted the Unikko design with a unique look and fresh coloring for Avon.

The collection contains four limited edition color products, including eye shadow, face powder, lip gloss and mascara, as well as accessories.

"Avon is committed to the vision that all women should have access to great style and fashion. We're thrilled to partner with global design powerhouse Marimekko - we are so impressed with their great reputation for creating fun, lively, fashion-forward designs.

We feel confident that our customers will enjoy the merger of Marimekko's energetic designs with the innovation of the Avon Color Brand," said Geralyn Breig, Senior Vice President and Brand President for Avon Products Inc.

"Marimekko's vision for the future remains consistent – maintaining superior and innovative designs by partnering with inventive, inspiring designers and companies that support the brand's image around the world.


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