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TTNA to raise frequency of technical textiles & nonwovens trade show
19
Mar '08
Techtextil North America (TTNA), North America's premier trade show for technical textiles and nonwovens, announced that it is increasing the frequency of its trade show. The event, previously held only on even years in Atlanta, Ga., will now be held each year, alternating locations between Atlanta and a Western region site.

This year's event will be held April 1-3 at the Cobb Galleria Centre in Atlanta. The 2009 Techtextil North America is scheduled to take place at the Sands Expo and Convention Center in Las Vegas, April 21-23, 2009.

“The Western region features a significant concentration of manufacturers and customers in important growth markets,” said David Audrain, president of Messe Frankfurt, USA. “By offering Techtextil North America annually in two U.S. regions, this event will be accessible and beneficial to significantly more buyers, and make it even more valuable for our exhibiting companies.”

The Western Region
Responding to the growing demand for technical textiles and nonwovens across the U.S., Messe Frankfurt, the show's organizer, conducted an in-depth analysis of the attendee opportunity across the Western region. The research, focused on general technical textiles, agricultural, transportation, industrial and medical sectors, identified nearly 90,000 companies in the Western region as potential participants.

The Western U.S. has proven itself to be a strong consumer of high-performance fibers and textiles with new innovations and technologies emerging over the past several years.

Offering the largest concentrations of potential attendees in focus sectors, forty-one percent (41%) were found to be in California, twenty-one percent (21%) in Texas, eight percent (8%) in Washington and seven percent (7%) in Colorado. The Las Vegas location for Techtextil North America 2009 was strategically chosen as most accessible to each of these key Western states.

Opportunity Analysis
The analysis found good opportunities for the expansion based on the companies identifying themselves in the focus sectors of agriculture, transportation, industrial and medical, and based in the Western region. Aside from the general textiles classifications which accounted for seventy percent (70%) of the opportunity pool, agriculture and transportation have been identified as increasingly promising.

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