The Marketing Support & Services Scheme is being implemented during the 11th Plan Period with the aim to provide direct marketing outlets to the craftpersons for participation in various marketing events/melas for augmenting their sales.
This information was given by the Minister of State for Textiles, Shri E.V.K.S. Elangovan, in the Rajya Sabha, in a written reply to a question by Ms. Pramila Bohidar and Sh. B.J. Panda.
He further stated that the scheme has three broad components i.e. Domestic Marketing, International Marketing and Publicity.
A sum of Rs.97.19 lakhs have been sanctioned to various implementing agencies under the scheme to the State of Orissa during 2007-08. In addition 6 exhibitions has been sanctioned to various agencies.
The Minister further said that the aim of the scheme is to provide more marketing outlets to craftpersons which indirectly create more employment channels and not to provide full time job.
Press Information Bureau Government of India
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