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Color Management Workshop to take place in August
Apr '08
AATCC will conduct a Color Management Workshop August 20-21 at the AATCC Technical Center in Research Triangle Park, N.C. USA. The workshop is designed for merchandisers, retailers, manufacturers, product developers, color approval managers, specifiers, and designers.

Sessions and confirmed speakers include:
Fundamentals of Color Theory and Measurement - David Hinks, North Carolina State University
This session will address basic color principles and measurement, calculations of color difference, methods for assessment of color quality for samples (labdips) and production, measurement variability in digital color control and whiteness.

Aspects of lighting in color, retail lighting and how it relates to color testing, best practices in choosing lighting /illuminants and visual color assessment will also be discussed.

Color Trends: We Celebrate the Spirit of Independence - Tod Schulman, Pantone Inc.
The promotion of individuality has emerged as being selfish and solipsistic. Independence is a step ahead of it and is the other side of globalization.

For next season we are looking more at a state of mind rather than any one specific trend in color. We should begin to focus on things that are not so obvious but now have more of a hidden factor.

We see a return to a more gregarious approach to color, which is important since this attitude celebrates the individual and makes people feel good about themselves.

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