Onward Kashiyama - The largest apparel manufacturer and wholesaler in Japan. They are ranked first in men's wear sales and second in women's wear sales. They are the number one supplier to most of the department stores in Japan.
Sanyo Shokai - Ranked second in national mens wear sales in Japan and sixth in women's. Servicing mainly department stores, Sanyo Shokai carries a wide range of successful local and international brand licences.
Aoyama Trading - Japan's largest men's wear chain store. They are ranked first among total men's apparel retailers in Japan. Its impact on national wool consumption is by far the largest of all apparel business in Japan with its high concentration on men's business suits.
Flandre - Known as a market leader in young women's apparel in Japan. Successful operation made the company turnover grow six times in the last 10 years, currently ranked 8th largest in all women's apparel manufacturers in Japan.
These partners were selected on the basis of their influence in the market, reputation for consumer marketing and commitment to increase the volume of wool merchandise during the course of the program.
The program will offer the retailer:
In-store displays
Swing tag - branding, description of the product and the fibre story
POP such as poster designs and banners
Advertising templates for each collection, and for the program as a whole
Training kit for retail staff on Australian Merino wool
In-store events and campaigns
Sales staff training
Website resources
Direct mail advertising
Australian Wool Innovation (AWI)
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