Home / Knowledge / News / Textiles / JCPenney launches Linden Street, private label home furnishings brand
JCPenney launches Linden Street, private label home furnishings brand
16
Apr '08
Leveraging its competency in developing, designing and marketing powerful private brands, J. C. Penney Company Inc announced the launch of a new private brand of home furnishings and accessories called Linden Street.

The launch of Linden Street signifies JCPenney's continuing commitment to deliver style and quality at a smart price through brands that create an emotional connection across its customers' lifestyles. The most comprehensive Home brand launch in Company history, Linden Street will be available in-stores, online on jcp.com and via catalog beginning in July.

Offering all the comforts of home, Linden Street is a neo-traditional brand that includes contemporary interpretations of classic design, providing a casual, comfortable and inviting style with today's young families in mind. Built on standard pieces that can be personalized and updated throughout the seasons and years, Linden Street's decor provides a lived-in, relaxed look, transforming homes into a cozy retreat.

The collection balances both masculine and feminine attributes and is perfect for entertaining friends and family without formality. Additionally, features built into the furniture such as hidden storage, electrical outlets and charging strips -- for PDAs, iPods and more -- add functionality to the collection -- an aspect that is increasingly sought after by today's consumers.

"There's no better way to make an emotional connection with our customers than to help them create a home that truly reflects their personal style. Linden Street blends the best of traditional and contemporary designs with eclectic components, offering customers a lifestyle assortment that will evolve with their home throughout the years," said Jeff Allison, executive vice president of home for JCPenney.

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search