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Valencia to launch 'Monarch Series' at Global Home Textiles
May '08
The Valencia Group, a division of Gadid US, which imports and represents some of Europe's leading manufacturers of sleep and lifestyle products, is pleased to announce the launch of its new "Monarch Series" memory foam mattress line at the Global Home Textiles Show in Las Vegas from May 6-8.

Unlike many "value driven" memory foam products, The Monarch Series, which is part of Valencia's Ambient Sleep Systems Mattress division, is "Made in Spain" of impeccable quality using top line materials.

Like its namesake, the Monarch butterfly, Monarch Series mattresses ship in a "cocoon" about the size of a small golf bag. Once the product is brought home and removed from the bag, it automatically goes through a "metamorphosis" (no pumps or inflation required) and expands to an ultra high quality Full, Twin, King or Queen sized mattress within hours.

Upon completion of the "metamorphosis," consumers now have a top line sleep product that easily compares with better known brands in all aspects except cost, as the Monarch line will run consumers 25%-40% less than other high end memory foam brands.

In addition, thanks to a proprietary compression technique developed by Valencia's Spain-based partners, the "metamorphosis" process can be employed without adversely affecting the mattress's "aeronautic grade" European memory foam, the high-density core or the textile-based exterior.

And, as is the case with all ultra high quality memory foam products, sleeping on the Monarch provides consumers with meaningful relief from aches and pains, back pain and the tossing and turning that robs them of restful sleep. The technology is so sophisticated it will also be incorporated on an upcoming line of "spring-based" mattresses.

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