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Simmons launches eco-friendly mattress line at Jcpenney
May '08
Simmons Bedding Company announced that its new
Natural Care by Danny Seo line of latex mattresses will be available at select JCPenney stores and online at jcp.com this month.

Simmons partnered with eco-friendly living expert Danny Seo to offer a “green” bedding collection, which features natural, biodegradable and renewable components such as natural rubber-tree-based latex and a layer of base foam enhanced with soy.

“As interest in sustainable products has grown, so has the need for a 'green' mattress that is accessible for the majority of consumers.

There is no reason that 'green' mattresses should be a niche product when there is huge consumer support for environmentally friendly products,” said Danny Seo.

“I hear from my readers and viewers that they want to invest in a 'green' mattress but want to purchase it from a brand name they trust.

Thanks to Simmons, sustainable and renewable bedding products are now readily available providing consumers the opportunity to experience a Natural Care mattress and discover the benefits of a luxurious, eco-friendly sleep environment.”

Natural Care mattresses feature natural latex made from biodegradable materials like rubber tree sap, which is harvested and refined to create one of the most soothing and responsive sleeping surfaces in the world.

The highly resilient and durable nature of latex
means that a mattress will retain its shape and performance for many years to come. Natural Care latex is also inherently resistant to dust mites, mold and mildew.

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