Home / Knowledge / News / Textiles / Simmons launches eco-friendly mattress line at Jcpenney
Simmons launches eco-friendly mattress line at Jcpenney
19
May '08
Simmons Bedding Company announced that its new
Natural Care by Danny Seo line of latex mattresses will be available at select JCPenney stores and online at jcp.com this month.

Simmons partnered with eco-friendly living expert Danny Seo to offer a “green” bedding collection, which features natural, biodegradable and renewable components such as natural rubber-tree-based latex and a layer of base foam enhanced with soy.

“As interest in sustainable products has grown, so has the need for a 'green' mattress that is accessible for the majority of consumers.

There is no reason that 'green' mattresses should be a niche product when there is huge consumer support for environmentally friendly products,” said Danny Seo.

“I hear from my readers and viewers that they want to invest in a 'green' mattress but want to purchase it from a brand name they trust.

Thanks to Simmons, sustainable and renewable bedding products are now readily available providing consumers the opportunity to experience a Natural Care mattress and discover the benefits of a luxurious, eco-friendly sleep environment.”

Natural Care mattresses feature natural latex made from biodegradable materials like rubber tree sap, which is harvested and refined to create one of the most soothing and responsive sleeping surfaces in the world.

The highly resilient and durable nature of latex
means that a mattress will retain its shape and performance for many years to come. Natural Care latex is also inherently resistant to dust mites, mold and mildew.

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search