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Fairtrade endorsement will benefit jeans making

29 May '08
5 min read

The Weaving:
Sharkah Chakra denim is hand woven, hand cut and hand tailored. At the same time as being an exclusive product in how it has been designed it is inclusive in how it has been made.

Traveling to India, Sara spent many months working with global denim experts, researching the weaving villages to find the best artisans who could create Sharkah Chakra's signature hand woven cloth, using the skills they learnt from their ancestors.

Fourteen artisans work exclusively for Sharkah Chakra and each pair of jeans takes half a day to weave. Like any work of art, each pair is signed by the craftsman that wove them, creating synergy between the weaver and the maker.

From India the denim cloth continues its journey to Italy, which is considered the finest country for denim tailoring and finishing. Here the jeans are hand tailored to give a luxury fit that is wearable for years to come. Once the jean has been made, a trademark 9 carat gold rivet is added so people can be assured that they have a genuine pair of Sharkah Chakra jeans.

Sharkah Chakra -The Collection:
Using Sara's professional expertise with denim, Sharkah Chakra jeans have been cut and sewn to mould to the body as they are worn in. The care and attention within the manufacturing process ensures that the jeans can be worn for many seasons.

Sharkah Chakra means hand make life when translated from the original Hindi, and its this philosophy that imbues all of Simmond's work: "I believe that the future is about slow fashion and making luxury pieces last so I have created a collection based on a wardrobe full of iconic pieces with new cuts and washes to be added each season"

For women there are currently two styles: Orcha (a straight, cigarette pant) and Bimala (a bootcut). For men there are two cuts, both based on vintage styling: Cacharias (a straight leg) and Godavari (a relaxed fit)

The Sharkah Chakra Wash Blueprint:
Sunbaked White:
New for Spring Summer 2008, the Sunbaked White has been carefully constructed to be the first ever white denim that is 100% chemical free and environmentally friendly. The white denim is made naturally using the traditional technique of sunbleaching. The organic cotton is left for a set time to sunbleach and slowly bake eventually turning to a brilliant, optic white.

Nude Neela:
The intense blue of Nude Neela, Sharkah Charka's signature colour, is created with 20 dips into pure natural indigo and is exclusive to Sharkah Chakra. It contains an ancient colour recipe known only to a few remaining craftsmen.

Lotus Sky:
This vintage wash is achieved with fewer dips into the pure natural indigo before being left to sundry naturally in India. In this wash, the colour variance is superb, with some jeans looking vintage blue, some grey and each getting better the more they age.

Sharkah Chakra

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