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Textile Research Institute helps foreign enterprises set up brands
16
Jun '08
The Taiwan Textile Research Institute recently inked a cooperation agreement with a Japanese textile enterprise, Linghuilizi.

The main objective of this collaboration was to help the enterprise in setting up its own brand in Taiwan. In fact, the research institute has even pledged to do the same for other enterprises in the country, in order to have authentic brands and value-added products.

The cooperation would mainly focus on establishing and improving product design structure, marketing and promotional strategy.

Presently, the Taiwanese market is flooded with fake bamboo-charcoal products which have completely eroded the faith of the buyers. The Taiwan Textile Research aims to rebuild this faith via cooperation and by supplying healthy and comfortable textile products.

Since Taiwan is self-sufficient in producing raw materials for bamboo-charcoal products, it will not be very difficult for enterprises to come up better quality and price-competitive goods.

Fibre2fashion News Desk - China


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