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SVP introduces Classic Embroidery Patterns of Martha Stewart
18
Jun '08
Martha Stewart Living Omnimedia Inc and SVP Worldwide, owner of SINGER, HUSQVARNA VIKING, and PFAFF sewing machine brands, announced the new Martha Stewart Embroidery line.

Classic Embroidery Patterns, the first in a series of embroidery designs produced by MSLO and SVP Worldwide, provide designs for monogramming and frame, border, and corner artwork that allow for further enhancement and personalization of sewing and embroidery projects.

These patterns include Scallop, Laurel, and Twist, three simple, graceful embellishments inspired by timeless embroidery patterns, as well as an elegant font—custom-designed to Martha's specifications—for creating clean, beautiful monograms.

Martha Stewart, Founder of MSLO, stated: “Adding a monogram or embroidered detail is a simple way to give your work a distinctive finishing touch. It's still one of my favorite ways to make my creations more personal.”

Ms. Stewart unveiled her new line of embroidery designs while speaking at the 22nd Annual Husqvarna Viking International Dealer Convention in San Antonio, Texas, where the world's new top of the line HUSQVARNA VIKING DESIGNER DIAMOND sewing and embroidery machine was launched. Ms. Stewart was presented with the very first DESIGNER DIAMOND machine.

“The new Husqvarna Viking Designer Diamond sewing and embroidery machine is ideal for sewers and quilters,” said Ms. Stewart. “It is an excellent, high-quality machine that is truly a pleasure to use and offers many wonderful features to enhance any project and ensure the most beautiful results.”

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