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Collectione Preview Spring and Summer fair from July 4 - 8
Jun '08
The most important international trade fair Collectione Preview Spring and Summer is to be held from 4 - 8 July 2008 for collection-related business for the spring and summer of the following year.

All-in-one: all seasons, all channels of distribution, design and mainstream, top buyers and consumers:

New: Outdoor Living:
The new Decorate Life combined show makes its debut in Frankfurt am Main this year from 4 to 8 July. Together, the four events – Tendence Autumn + Winter, Collectione Preview Spring + Summer, Outdoor Living and The Design Annual – present a range of consumer goods unparalleled anywhere in the world at the ideal point in time.

"Holding Decorate Life at this early time in July puts us in first place in the national and international series of fairs. Thus, anyone wanting to present, see and order new products can be sure of being in the right place at Decorate Life", says Dr. Michael Peters, Member of the Board of Management of Messe Frankfurt.

With the new concept, Messe Frankfurt is implementing the all-in-one venue exactly as demanded by the market. Decorate Life shows the latest products for all four seasons at the same time and place, and appeals to all channels of distribution.

Thus, at Collectione, bulk buyers find exhibitors who are able to deliver large quantities. At the same time, Tendence is a treasure trove for boutique buyers looking for lifestyle brands, suppliers of designer products and small, individual companies. In turn, the new Outdoor Living event offers future-oriented product groups for all channels of distribution.

A special position at Decorate Life is held by The Design Annual, which is aimed at both professional and private visitors with an interest in design. "Thanks to the innovative constellation, we completely cover the spectrum from fast-selling mainstream trends to high-end design and attract not only an international audience of trade visitors but also a select group of private visitors", explains Michael Peters.

In this connection, the new brand name says it all because Decorate Life covers the entire assortment for furnishing and living with home accessories, gift articles, products for the table and kitchen and decorative articles, as well as, to an increasing extent, outdoor and indoor furniture, textiles and lighting.

Thus, Messe Frankfurt is also aimed at new exhibitor target groups, such as Outdoor Living. New: Outdoor Living – a breath of fresh air for outdoors The new Outdoor Living platform in Hall 9.0 will bring a breath of fresh air into the summer living room.

Taking the sun, relaxing, barbequing, breakfasting, celebrating and cooking: never before has the outdoors life been so varied as today. Parallel to this shift in emphasis in the home, there has been an increase in expectations on products for the garden, terrace, balcony, allotment or summer cottage.

The basic principle: it should be just as comfortable to spend time outside as inside. Suppliers have reacted with a growing range of high-quality, weather-proof outdoor furniture and kitchens, barbeques, BBQ tools, luminaires, hammocks, sophisticated decorations and accessories.

For them, Outdoor Living at Decorate Life is the customised platform at the ideal time – almost a year before the season begins. Thus, this platform is closely associated thematically and spatially with Collectione, which generates valuable synergies for both events.

Tendence – trends and design for the autumn and winter:
Tendence, the biggest and most international consumer-goods fair in the second half of the year, is a treasure trove for trends, design and lifestyle. Thanks to the July dates, it is the first of the international round of trade fairs and, therefore, the kick-off of the important autumn, winter and Christmas business.

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