Home / Knowledge / News / Textiles / Fall 2009 PREFAB by Supima Cotton to be held at Gotham Hall
Fall 2009 PREFAB by Supima Cotton to be held at Gotham Hall
27
Jun '08
Supima has scheduled the fourth edition of its popular PREFAB trade fair for Tuesday, July 15, kicking off New York City's fabric market week for the Fall/Winter 2009/2010.

As all previous editions, the Fall 2009 PREFAB will be held at Gotham Hall.

"We've had amazing response from our attending retailers who love the dignity and drama of Gotham Hall," says Buxton Midyette, Supima's New York-based vice president of marketing.

"And we can't forget that for our heavily scheduled clientele, Gotham Hall is right in the center of the Garment District and easily accessible."

Also coming back will be Supima's roster of speakers. "Our speakers always attract an overflow crowd," explains Midyette.

"People have come to expect that they'll be getting the latest trend information when they attend PREFAB." Making a return engagement will be David Wolfe of the Doneger Group and Carolyn Egan of the Tobe Report and Paul Pelssers of Paul Pelssers, LTD.

The upcoming edition will also feature the addition of Sandy Maclennan of London's East Central Studios, who will create a trend report incorporating fabrics being presented by vendors at the show.

Supima, the 54-year-old, Phoenix-based marketing and promotions company representing U.S. growers of premium extra long staple Pima cotton, will be updating its format in other ways as well.

Based on feedback from previous shows, the exhibitors will also emphasize Supima's role throughout the supply chain not just the production of fabrics.

“We've streamlined the format of the show to present edited collections so that buyers don't have to move from booth to booth wondering if they've seen everything,” comments Supima president Jesse Curlee. “This could change the paradigm: We think PREFAB's new format will be adopted by other shows.”

The show will also be condensed into a single day. “Our new format makes that possible and, since so many of our attendees and licensees are elite global mills, we have to be cognizant of their packed week,” says Midyette.

And, for the first time ever, the July edition of PREFAB will conclude with a live runway event at Gotham Hall on Tuesday evening featuring professional models showcasing designs done by candidates for Supima's inaugural design contest.

The runway event, intended to encourage emerging designers and acquaint them with the softness and quality of Supima fabric early in their careers, will draw from a pool of candidates who respond to Supima's open call, scheduled for Tuesday, June 17 from 4 p.m. to 9 p.m. at the Thompson Hotel in SoHo.

In addition to the PREFAB runway presentation, selected designers will have their sketches and biographical featured in a magazine that Supima will publish and distribute to over 10,000 retailers, buyers and fashion industry insiders.

Winning designs will also be featured on the Supima Web site and included in future promotions.

Supima Cotton

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Apparel/Garments | On 25th May 2017

AAFA reinforces opposition to Border Adjustment Tax

The American Apparel & Footwear Association (AAFA) has reinforced its ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search