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Vimal opens Factory Outlet at Sitabuldi, Nagpur
16
Jul '08
Vimal, the flagship textile brand of Reliance Industries Limited opened Nagpur's first Factory Outlet at Sitabuldi. Vimal's first factory outlet was opened in Ahmedabad earlier this month.

The first Indian textile brand that ruled the hearts of millions is back with contemporary products that will appeal to the consumers and offer a thrilling shopping experience.

The redesigned Vimal Showrooms and Factory Outlets reflect the bold new spirit of Vimal along with its brand new identity.

The much-awaited Factory Outlet of Vimal at Nagpur is spread over 1400 sq. ft, with plush contemporary looks. It will present to the consumer a unique shopping experience in an aesthetic retail environment with a range of special offers on all product categories including fabrics, apparel and accessories.

The outlet has classy worsted and polyrich suiting and fine shirting fabrics in an array of exhilarating design-shade combinations.

The Readymade Shirts are available in 3 fits for comfort and convenience. The range of readymade worsted trousers, Suits and Jackets offers premium quality and innovation at fantastic prices for the consumer.

The store gives customers a huge range and collection to choose from and thus a great choice to select their preferred fashion.

The new décor, designs and layouts of the Vimal showrooms will offer a never-before retailing experience to customers.

In addition to premium and innovative products at delightful prices, Vimal will offer its customers premium shopping experiences and enhanced facilities, such as custom tailoring and styling – through these newly redesigned Vimal exclusive stores.

An international retail design and architecture expert was involved in this redesign of the Vimal stores to ensure that these were designed on the lines of international retail centres in a modern, trendy and contemporary way.

Italy's well-known fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas, is working with Vimal as a consultant and is helping in developing the apparel and fabric collections at Vimal.

Maurizio Bonas, a reputed designer and master suit-craftsman from Florence, Italy, and is the ambassador of traditional suit craftsmanship in world.

He has been deeply involved in research in the field, based on thorough knowledge of and bold experimentation with fabric, skilfully translated by him into a superbly modern style for the men.

Mr. S. Padmanabhan, COO, Textile Business said, “In order to make the Vimal brand contemporary and relevant to the present day Indian consumer, we have worked closely on every aspect of the brand – the product range, the season's collections, the advertising and the Retail ambience, all of which will play a major role in recreating the magic of the iconic brand”.

Reliance Industries Limited

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