Interviews
Threads producer Madeira keeps developing new products
02 Aug '08
3 min read
Madeira keeps developing, providing also for the year 2008 new and amazing ideas!.
Looking back to the developments of the last years it is obvious that, beside the high quality, the excellent service and the global and fast availability, Madeira offers also interesting ideas and new products, enlarging constantly the range.
The Burmilana shade card has been considerably enlarged, including wonderful mélange, mouliné and astro colours. In addition to this, Madeira introduced the thickest metallic thread Supertwist no.12 (same thickness as Burmilana).
Super soft and with metallic look X.tra is the complement/ alternative to the real metallic threads.
More highlights can be added to the embroideries using another thick viscose thread: Classic 12.
Finally there is a solution for all sectors where a specific safety is essential: Fire Fighter, the first flame and heat resistant embroidery thread.
Madeira´s prompt reaction to the always increasing demand for finer threads: the enlargement of the colour range of Polyneon no.60, from 45 to 100 (!) colours.
Madeira offers more needle sizes and additional embroidery scissors in different shapes and sizes. Also, new in the product range: Bodybuilder, a high quality foam material to realize 3D-embroideries.
One of the highlight was the introduction of the E-ZEE backing material range, very well received in several markets.
The range is not limited only to certain products, but according to customer´s requirements new articles will be continually included in the range.
Customers from different sectors (promotion, fashion, badges, safety clothes, etc.) highly appreciate all these, new and additional products.
The Madeira´s revolutionary surprise of the year 2008 is definitely the launch of Frosted Matt: the world´s first truly matt embroidery thread is a sensation! Several customers didn´t even wait for the shade card and placed the first orders choosing the colours from Pantone or Polyneon references.
Frosted Matt is available in 161 amazing colours, and it can be used successfully in all sectors. The excellent fastness to light is another big advantage of this thread (picture Frosted Matt).
As a complement to the E-ZEE backing materials range, Madeira introduced the new material WEB: a cut away backing material, which is perfect to stabilize fine knitwear and pique fabrics, achieving high-quality and raised embroideries.
WEB is very soft.
Therefore, any residue does not scratch. Also, its textured structure allows WEB to be laid without framing underneath the fabric.
AFS, Madeira´s “Automatic Frame System” is still the “highlight” at all exhibitions and in each showroom. AFS adds a new dimension to the production of embroidered badges and name patches.
After the successful Exhibitions “TV-Textilveredelung & Promotion” in Stuttgart/ Germany and “Printwear & Promotion” in UK/ Birmingham, the embroiderers now may have realized the advantages of this system.
Madeira is working on further developments, i.e. to offer the option of pre-frames with precut shapes to save stitches when producing name patches.
Looking back to the developments of the last years it is obvious that, beside the high quality, the excellent service and the global and fast availability, Madeira offers also interesting ideas and new products, enlarging constantly the range.
The Burmilana shade card has been considerably enlarged, including wonderful mélange, mouliné and astro colours. In addition to this, Madeira introduced the thickest metallic thread Supertwist no.12 (same thickness as Burmilana).
Super soft and with metallic look X.tra is the complement/ alternative to the real metallic threads.
More highlights can be added to the embroideries using another thick viscose thread: Classic 12.
Finally there is a solution for all sectors where a specific safety is essential: Fire Fighter, the first flame and heat resistant embroidery thread.
Madeira´s prompt reaction to the always increasing demand for finer threads: the enlargement of the colour range of Polyneon no.60, from 45 to 100 (!) colours.
Madeira offers more needle sizes and additional embroidery scissors in different shapes and sizes. Also, new in the product range: Bodybuilder, a high quality foam material to realize 3D-embroideries.
One of the highlight was the introduction of the E-ZEE backing material range, very well received in several markets.
The range is not limited only to certain products, but according to customer´s requirements new articles will be continually included in the range.
Customers from different sectors (promotion, fashion, badges, safety clothes, etc.) highly appreciate all these, new and additional products.
The Madeira´s revolutionary surprise of the year 2008 is definitely the launch of Frosted Matt: the world´s first truly matt embroidery thread is a sensation! Several customers didn´t even wait for the shade card and placed the first orders choosing the colours from Pantone or Polyneon references.
Frosted Matt is available in 161 amazing colours, and it can be used successfully in all sectors. The excellent fastness to light is another big advantage of this thread (picture Frosted Matt).
As a complement to the E-ZEE backing materials range, Madeira introduced the new material WEB: a cut away backing material, which is perfect to stabilize fine knitwear and pique fabrics, achieving high-quality and raised embroideries.
WEB is very soft.
Therefore, any residue does not scratch. Also, its textured structure allows WEB to be laid without framing underneath the fabric.
AFS, Madeira´s “Automatic Frame System” is still the “highlight” at all exhibitions and in each showroom. AFS adds a new dimension to the production of embroidered badges and name patches.
After the successful Exhibitions “TV-Textilveredelung & Promotion” in Stuttgart/ Germany and “Printwear & Promotion” in UK/ Birmingham, the embroiderers now may have realized the advantages of this system.
Madeira is working on further developments, i.e. to offer the option of pre-frames with precut shapes to save stitches when producing name patches.
Madeira Garnfabrik
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