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Sears opens four Pop-Up University Stores
04
Sep '08
Sears Canada Inc announced the opening of four pilot Pop-Up stores at four Universities in Ontario.

Just in time for Back to School, the specialty pop-up stores at Brock, Western, McMaster and Queens Universities, will be offering the must-haves and wants for University living, including: Housewares & Home Decor, Bed & Bath, Electronics, Cosmetics and more.

"We are excited about Sears Canada's introduction of mobile retailing through pop-up stores in specialty markets," said Dene Rogers, President & CEO, Sears Canada Inc.

"A pop-up temporary storefront concept has been gaining popularity in Canada, and Sears Canada is delighted to bring this concept to four Canadian universities, at a relevant and exciting time like back to school."

The University pop-up locations are approximately 900 square feet and encompass a store-within-a-mobile-tent concept. Sears has carefully selected merchandise geared for the younger-minded customer, with the trendiest in fashion apparel, Home Décor and Housewares, along with must-have electronics and sleep sets merchandised in one, convenient location.

Each of the four locations will also incorporate a recruitment area, to offer students the opportunity to inquire about possible job opportunities at nearby Sears stores, in addition to a Sears Travel and Sears MasterCard application kiosk.

"The start of the University year is an exciting yet stressful time for students," said Lianne Bradley, Special Events Coordinator, Brock University.

"We are thrilled to have many stores, including Sears Canada's exciting pop-up store at Brock University, providing our students the extensive assortment of merchandise and information they require to make their transition an easy one."

The four pop-up store locations will be housed during the month of September, on the following dates:
• Brock University - Thursday, September 4th & Friday, September 5th
• University of Western Ontario - Monday, September 8th & Tuesday, September 9th
• McMaster University - Thursday, September 11th & Friday, September 12th
• Queen's University - Friday, September 26th & Saturday, September 27th.

Sears Canada Inc

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