In addition, the technology has proven beneficial to rapidly developing economies such as China, Russia and Eastern Europe where the environmental advantages of acrylic emulsion technology are particularly attractive in helping reduce pollution.
For the past 55 years, acrylic technology has revolutionized the $42 billion global paint market and completely changed the way we paint our homes. The technology helps keep roofs cool and led to the development of water-based adhesives for packaging and automotive uses.
The technology is so pervasive that many U.S. roadways and runways have been marked with acrylic traffic paint technology – including the runway on which the Space Shuttle lands in Florida.
Pioneered by Rohm and Haas, water-based acrylic technology for the paint market has taken 20 million tons of volatile organic compounds (VOCs) out of the air since 1953 based on studies conducted by the company.
This is the equivalent of six pounds of fewer pollutants in the air for every man, woman and child alive in the world as of August 1, 2008.
In addition to being better for the environment, acrylic paint is resistant to aging and weathering, and performs exceptionally well.
Rohm and Haas constantly subjects paint formulations to various weather conditions and climates on more than 42,300 test panels in 14 exposure sites around the world, including China, Brazil, Australia and Sweden.
Acrylic technology is also being used to replace harsher alternatives, such as formaldehyde in building materials, and asphaltic materials used to dampen sound vibration in automobiles.
To celebrate this prestigious honor, Rohm and Haas, in partnership with the Arbor Day Foundation, seeks to help families maintain and better their homes with the launch of its $pruce Up Your Home contest.
Beginning September 15, consumers can, Rohm and Haas's Paint Quality Institute, to enter for a chance to win a $5,000 home improvement gift card and exterior paint makeover (Grand Prize) or to be one of eight first place winners who will receive new exterior paint for their homes.
Winners will receive a young spruce tree on behalf of the Arbor Day Foundation and 10,000 trees will be distributed in the Grand Prize winner's community, all in the name of having a positive impact on the environment and the communities in which we live.
20240830145952.gif)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
