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Macy's offers vibrant bedding styles of Eva Mende's Vida
12
Sep '08
Macy's and Eva Mendes announced the exclusive launch of an original home decor line, Vida, created with her partner George Augusto. Vida will initially offer five vibrant bedding styles featuring rich colors, dramatic patterns, the highest-quality fabrications and romantic touches, all at an affordable price. The Vida line is available at Macy's stores and on Macys.com beginning in mid-September.

"Vida is about easy luxury - the colors, fabrics and textures that I live and love, brought to life in a stylish, comfortable and affordable way," said Eva Mendes. "I'm excited to partner with one of the strongest names in the retail industry and to see my passion for design come to life."

The new Vida bedding collection includes:
Bettina -This saturated mix of warm colors is available in a four-piece bedding set, which includes a comforter, bedskirt and two standard shams, and the four-piece completer set featuring two decorative pillows and two Euro shams.

Isabella -An elegant combination of gold and rich shades of mocha, this pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams.

Rosa - Combining the luxury of gold tones and ornate embroidery, this pattern is available in a micro Sateen four-piece bedding set featuring a comforter, bedskirt and two standard shams, and a four-piece completer set that includes two decorative pillows and two Euro shams.

Kalia - The romantic detailing of Kalia provides a dramatic accent to any bedroom and is available in a four-piece bedding set with a comforter, bedskirt and two standard shams.

Jayde - Bringing the vibrancy and beauty of nature indoors, this floral pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams. Please note, this bedding style will only be available in Florida stores.

Additionally, Vida will offer sheet sets on macys.com in both ivory and gold for easy coordination with any of the bedding collections. Queen-size sheet sets and are also available in King and California King sizes.

"Macy's partnership with Eva Mendes represents our continued dedication to offering customers the most diverse and compelling family of brands in fashion and home," said Tim Adams, Chairman and CEO of Macy's Home Store. "Vida will have a broad appeal with its modern take on classic designs for the home at an affordable price, not to mention the star power of Eva - a talented and respected name in the fashion and entertainment world."

Mendes will make appearances at select stores to celebrate the debut of her new line, with the first events at Macy's Dadeland in Miami, FL, and Macy's Aventura in Aventura, FL on September 20th.

The exclusive launch of Vida coincides with Macy's 150th birthday celebration this fall.

Vida is created and designed by Eva Mendes and George Augusto in partnership with Maytex, andwill be produced and distributed exclusively to Macy's.

Macy's Inc


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