Home / Knowledge / News / Textiles / Macy's offers vibrant bedding styles of Eva Mende's Vida
Macy's offers vibrant bedding styles of Eva Mende's Vida
12
Sep '08
Macy's and Eva Mendes announced the exclusive launch of an original home decor line, Vida, created with her partner George Augusto. Vida will initially offer five vibrant bedding styles featuring rich colors, dramatic patterns, the highest-quality fabrications and romantic touches, all at an affordable price. The Vida line is available at Macy's stores and on Macys.com beginning in mid-September.

"Vida is about easy luxury - the colors, fabrics and textures that I live and love, brought to life in a stylish, comfortable and affordable way," said Eva Mendes. "I'm excited to partner with one of the strongest names in the retail industry and to see my passion for design come to life."

The new Vida bedding collection includes:
Bettina -This saturated mix of warm colors is available in a four-piece bedding set, which includes a comforter, bedskirt and two standard shams, and the four-piece completer set featuring two decorative pillows and two Euro shams.

Isabella -An elegant combination of gold and rich shades of mocha, this pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams.

Rosa - Combining the luxury of gold tones and ornate embroidery, this pattern is available in a micro Sateen four-piece bedding set featuring a comforter, bedskirt and two standard shams, and a four-piece completer set that includes two decorative pillows and two Euro shams.

Kalia - The romantic detailing of Kalia provides a dramatic accent to any bedroom and is available in a four-piece bedding set with a comforter, bedskirt and two standard shams.

Jayde - Bringing the vibrancy and beauty of nature indoors, this floral pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams. Please note, this bedding style will only be available in Florida stores.

Additionally, Vida will offer sheet sets on macys.com in both ivory and gold for easy coordination with any of the bedding collections. Queen-size sheet sets and are also available in King and California King sizes.

"Macy's partnership with Eva Mendes represents our continued dedication to offering customers the most diverse and compelling family of brands in fashion and home," said Tim Adams, Chairman and CEO of Macy's Home Store. "Vida will have a broad appeal with its modern take on classic designs for the home at an affordable price, not to mention the star power of Eva - a talented and respected name in the fashion and entertainment world."

Mendes will make appearances at select stores to celebrate the debut of her new line, with the first events at Macy's Dadeland in Miami, FL, and Macy's Aventura in Aventura, FL on September 20th.

The exclusive launch of Vida coincides with Macy's 150th birthday celebration this fall.

Vida is created and designed by Eva Mendes and George Augusto in partnership with Maytex, andwill be produced and distributed exclusively to Macy's.

Macy's Inc


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Top executives
Textile industry

The foremost issue is bridging the skill gap

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search