Home / Knowledge / News / Textiles / Avery Dennison introduces Autumn/Winter 2009/2010 collection
Avery Dennison introduces Autumn/Winter 2009/2010 collection
25
Sep '08
Avery Dennison, the leading global manufacturer of labels and printing systems for the textile apparel industry,has launched its new “Designer Collection Autumn/Winter 2009/2010.”

Created by designers from Germany, France and the U.S., the collection was launched on September 1, 2008 at the Munich Fabric Start, in the Munich MOC, and at Tissu Premier, in Lille, France.

Avery Dennison chose a theme of “Vision” for the collection, which contains a total of 24 programs.


The programs are divided into four themed groups:
Sensitivity, Sensorial, Indulgence and Folklore, which were stimulated by the colliding worlds of nature and technology and the traditional and modern world.

Gerard Spinella, director of creative services at Avery Dennison Information and Brand Management Division, commented: “Our vision was to create a collection that would represent the variety of national and geographic influences within our global team of designers, and would allow these influences to unfold with free and creative expression.

“We believe that this has been achieved through a selection of colors, textures and techniques used throughout the collection.”

Thomas Willing, managing director for Germany,added: “We are the market leaders in textile apparel labelling. Our international fashion customers expect us not to simply deliver convincing interpretations of trends and styles, but also to offer a wide variety of creative examples, which will do justice to the different collection styles of the various garment manufacturers.”

This season's themes experiment with the introduction of new color harmonies, the unusual combination of organic and synthetic materials, as well as new manufacturing techniques. Winter provides the necessary inspiration as it covers life with an icy gloss in order to protect and prolong. Whatever can be seen through the ice and snow – in terms of beauty and lasting values – will find its artistic expression in the new collection.

With regard to materials, there will be a mix and match of fantasy, which will also include some ethnic aspects. Patchwork techniques and fantasy patterns are leading the way, with rustic organic structures being combined with technical details for men's fashion and romantic touches for women's fashion.

The 24 programs include men and women's fashions with a variety of options to meet customer needs.

The women's collection includes themes such as: “Rarity,” with its precious velvet structures; “Capricious,” which combines leather and crocodile; “Reborn,” which displays a two-part label with an attached clip on key ring; “Visionary,” available as a digital print on a woven label with fur and silicon relief; “Natural Innocence,” which has an electricity pylon on banana paper with a film imprint to provoke thoughts about the incompatibility of ecological awareness and glamour; and finally “Buzzz,” which shows a dragonfly hangtag whose transparent wings are made of foldable self-dissolving paper.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search