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International consultants analyze Brazilian fashion products
10
Oct '08
ABIT brought two international consultants to Brazil, John Perez and Adrian Acevedo, who represent five countries: Venezuela, Costa Rica, El Salvador, Dominican Republic and Nicaragua.

They were in the country September 20-30 visiting companies and showrooms with the objective of providing information about the sector's foreign markets and verifying and evaluating business opportunities.

The visit is part of yet another action related to the international markets promoted by Texbrasil – Strategic Program of the Brazilian Textile Chain, in partnership with Apex-Brasil (Trade and Investment Promotion Agency).

During their visit to sector business owners, the consultants spoke of the population's consumption habits in the five countries, the best time to buy and distribution channels, as well as analyze product sales potential in these markets.

Together, the five countries exported US$ 574 thousand in textile and made-up articles to our country from January to August of this year. Over that same period, Brazil exported US$ 58.7 million.

Venezuela is the fourth largest market for Brazilian textiles and made-up articles and it has an upper-middle class that invests heavily in fashion products. Brazil also has a preferred tariff agreement with the country.

Since they are tourist itineraries, Costa Rica and the Dominican Republic attract an elite public that also consumes fashion.

Finally, El Salvador and Nicaragua are countries with high industrial production where Brazil is interested in increasing raw material supplies.

“The choice of these markets was strategic, since they are part of Texbrasil's 36 target countries. We want to encourage even more business and resume export growth to these five countries, which have the potential of becoming great commercial partners with Brazil,” informed Rafael Ceryone Netto, executive director of the Texbrasil Program.

Brazilian Textile and Apparel Industry Association

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