Home / Knowledge / News / Textiles / Track down origin of your wool at Icebreaker Baacode
Track down origin of your wool at Icebreaker Baacode
10
Oct '08
According to an old saying, it is vital for a foodie to know where his table comes from. Now an outdoor clothing producer has opened its business wide so that consumers can trace their clothes back to their origin.

Unlike the outdoor wear that is made from oil-based synthetics, Icebreaker, a small outdoor-apparel business based in New Zealand, uses merino wool, a lightweight, strong and silky-soft natural fabric, for all of its clothes.

UK Marketing Manager, Julie Russell, explained to Fibre2fashion, "The name 'Baacode' comes from the "baa" bleating sound sheep make. Icebreaker garments will be tagged with a unique Baacode that matches it with the batch of wool from which it was produced. The customers are to enter their Baacode on our website where they can trace the fibre back to the Southern Alps of New Zealand, leading to the sheep stations from where it originated."

Though wool cannot be tracked to a single sheep because of the blend wool, this is still a unique innovation for the Company. It will provide customers with the complete understanding of the product they buy. It will also prove the Icebreaker's authenticity and strengthen the trust of its clients.

Ms Russell stressed, "Customers can then see the farmers and the living conditions of the sheep, then follow the fibre to the factories that knit, dye, finish, cut, manufacture and ship the garments. They can also pose questions and find out more about Icebreaker's supply chain."

Company said that currently some of their sheep stations are still a bit shy and are not participating in this process. However, eventually everyone will be persuaded.

Experts say that with awareness among consumers growing, this process will definitely become popular. It will promote transparency in trade, inturn leading to fair practices among manufacturers.

Fibre2fashion News Desk - India


Must ReadView All

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

India’s GDP expected to grow by 7.7% in Q1 2018: Report

Textiles | On 21st May 2018

India’s GDP expected to grow by 7.7% in Q1 2018: Report

India’s gross domestic product (GDP) is expected to grow at the rate...

Courtesy: OmniBloq

Textiles | On 21st May 2018

Bolger & O’Hearn to display OmniBloq DWR at Techtextil

Bolger & O’Hearn, a leading specialty chemical company, will showcase ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search