Home / Knowledge / News / Textiles / AWI strategic plan paints long term vision for wool
AWI strategic plan paints long term vision for wool
13
Oct '08
Australian Wool Innovation released its strategic plan for the next three years, vowing to increase demand for Australian Merino, cut the cost of production and find alternatives to mulesing within two years.

In the document described by CEO Craig Welsh as ambitious yet achievable, AWI sets a goal of creating an additional 20 million kilograms per annum (clean) of worldwide demand for Australian Merino wool.

"There's nothing to be gained by setting goals which are easily attainable," Mr Welsh said.

"We are in the business of maximising the return for the Australian woolgrower and the most effective way of doing this is to significantly grow demand.

"Our new business model requires our regional offices to liaise directly with the top 200 international retailers and clothing brands and we are already seeing this strategy paying off.

"I believe that while 20 million kilograms is an ambitious goal, especially in the present economic climate, I think our business model makes it achievable."

Mr Welsh said the other side of the equation was a target outlined in the strategic plan to reduce the cost of wool production by 40 cents per kilogram (clean) over three years through increased productivity and lower costs.

"By not only growing demand, but also trimming costs for farmers I feel that AWI will be meeting our vision for our shareholders," Mr Welsh said.

The strategic plan also lays out a target of providing woolgrowers with alternatives to mulesing in line with the industry's commitment to phase out the practice by the end of 2010.

"This is a critical target for AWI," Mr Welsh said.

"I am determined that we will meet it and have been encouraged by recent developments not only with clips but also the intradermals FSP 1 and FSP 2.

"A fresh round of trials for these technologies has just been approved by the South Australian Government's Animal Ethics Committee and I am hopeful that the results will be as successful as our preliminary trials."

Mr Welsh said a copy of the strategic plan would be sent to more than 30,000 woolgrowers who are the shareholders of AWI.

Australian Wool Innovation

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search