Home / Knowledge / News / Textiles / La Redoute plans to close 81 sites
La Redoute plans to close 81 sites
27
Oct '08
La Redoute presented to its works council a project aimed at restoring its competitiveness. Today, the home shopping market is characterized by a decline in traditional mail order - which has not been sufficiently offset by growth in online sales -, as well as by heightening competition and a downward trend in prices.

In this context, La Redoute must accelerate the development of its new economic and sales model. By using the web as its major sales channel and adapting its structures and organizations, the relaunch plan presented by the company aims at developing a more innovative and responsive product offering, creating an even closer relationship with customers, and better responding to their needs.

This action plan consists in streamlining all head office departments, remapping its network of points of contact with the clientele, and outsourcing the handling of mailing orders.

Adaptation of the head office organization should enable La Redoute to improve its operational responsiveness, indispensable to a business which today earns more than half of its revenues from online sales.

This plan would affect 151 employees. Regarding La Redoute's network of points of contact – “rendez-vous shopping” (RVS) and “rendezvous catalogue” (RVC) - the company is considering the gradual closing, over a period of nearly four years, of all 81 sites across France which today employ 430 persons. At the same time, the network of parcel handling partners (“Relais Colis”) will be expanded to adapt to new customer buying patterns.

Lastly, concerning the handling of mailing orders, which is experiencing steady decline, the plan proposes to entrust this activity to a third-party outsourcer specialized in this activity. The outsourcer would take over the business of this department and would offer continued employment to the 91 employees concerned.

La Redoute will make every possible effort, in coordination with employee representatives, to seek a solution for each employee affected by the plan. All supporting measures offered, including transfers within the company, new skills training, and assistance with personal projects, will be conceived as part of a forward-looking approach aimed at helping each individual pursue his or her professional activity or set up a personal project.

Nicolas Bernard, CEO of La Redoute, noted: "This decision is vital to ensure the future of our company and the jobs it provides, and to give us the means to remain one of the European ecommerce leaders in fashion and home decoration."

La Redoute

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search