Home / Knowledge / News / Textiles / Trevira to feature 'CS Collections' at Heimtextil
Trevira to feature 'CS Collections' at Heimtextil
08
Dec '08
After a good start in January 2008, the global financial crisis and collapse in the economy have affected the textile industry as well. "The business climate in Europe has become very challenging in the fourth quarter, mainly due to a sharp downturn in the automotive sector, but also in products for apparel," says Trevira CEO Uwe Wöhner.

"But we have long since started to do our homework, so we shall be able to cope with this situation and keep Trevira's position as the prominent polyester speciality producer in the long term."

The fibre manufacturers from Bobingen (Germany) have intensified measures to improve cost and production structures, as previously announced in October. Along with an optimised product mix, this will bring about a sustainable reduction in fixed costs and gains in profitability.

To meet the current market challenges on a short-term basis, Trevira has planned flexible production in December/January, thereby keeping costs under control. Despite the difficult market conditions business in flame retardant fibres and yarns has remained almost constant. With staple fibres it has been possible to generate additional volume in decorative fabrics and drapes in new markets like the USA.

There is progress in business development in Turkey as well, where many high quality new collections are now in place. Upholstery and decorative fabrics can be found in new projects such as the University of Cairo and the O2 Arena in Berlin. Sliding panels presented by manufacturers at Decosit also constitute a fresh and promising field of application for Trevira CS, as do current developments in semi-technical areas such as nonwovens.

Despite the savings programme and the restructuring measures, the Trevira CS marketing campaigns are going full steam ahead. The Trevira Bioactive team and the Eastern Europe team are intensifying their efforts and there will be greater collaboration with our partners in the Japanese and Chinese markets.

Seven Trevira partners were represented on the Trevira Stand at Japantex, most of them manufacturers in Japan. During Japantex Trevira arranged a symposium aimed at manufacturers, dealers and architects and which focused on the Trevira CS product, its marketing concept and the hotel segment.

Japanese manufacturers will in addition be presenting their Trevira CS collections at Heimtextil on a joint stand (Hall 3.1, Stand no. F14). A marketing plan for China has been set out, which aims to support our existing customers in this market and enhance the level of awareness of the Trevira CS brand.

A Trevira CS symposium was also held on this topic. In Europe and in the Gulf region there were also numerous lectures on the theme of fire safety, including one in Düsseldorf on Designers' Saturday, at the BDIA (Association of German Interior Designers) and at the Hotelshow in Dubai.

In terms of market development the segments we are intensively addressing are hotel, aviation, maritime, hospital and the private market.

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search