Home / Knowledge / News / Textiles / HUGO BOSS chooses coldblack for Davis Cup Wear
HUGO BOSS chooses coldblack for Davis Cup Wear
15
Dec '08
127 nations entered for this year's Davis Cup – the premium international championships in men's tennis. The finals were held from 21 to 23 November, 2008 in Mar del Plata, between Argentina and Spain. Also on court was coldblack, the new sun-protection textile finish from Schoeller. HUGO BOSS has been providing the team dress for the Davis Cup since 1988 and has decided on a coldblack finish for the new linesmen's collection.

“Like the players themselves, they often stand around in the sun for hours. With this new finish, we can use the color black with no difficulties and at the same time integrate good sun protection“, is how Till Pohlmann, Head of Sports Sponsorship at HUGO BOSS AG, explains the choice of material. The new technology causes an invisible color change that reflects the heat rays, instead of absorbing them like dark textiles normally do.

With coldblack, efficient heat management and a high level of protection from UV rays are achieved right across the color spectrum (UPF 30+). So tennis is fun, on both sides of the line. Incidentally, the worthy winner of the Davis Cup BNP Paribas 2008 was the Spanish team, which had assumed a leading position right through the tour and proved in the final that even without Rafael Nadal they can emerge victorious.

Strategic cooperation: Schoeller Technologies AG owns the patents of coldblack and is responsible for marketing and branding activities. Clariant International Ltd is handling all matters of sales, production and distribution worldwide, and the transfer of technical know-how and quality control towards customers, predominantly textile mills.

The Davis Cup owes its name to the American Dwight Davis who, as a Harvard undergraduate, donated a silver cup for a tennis competition between Englishmen and Americans. The Davis Cup has been held since 1900 and involves various groups and rounds. Each round between two teams is played as four singles and a double over three days. 16 teams qualify for the Cup.

In 2008 these were Argentina, Austria, Belgium, Czech Republic, France, Germany, Great Britain, Israel, Korea, Peru, Rumania, Russia, Serbia, Spain, Sweden, and the USA. Argentina and Spain faced one another in the final. The Davis Cup 2008 went to the delighted Spanish team.

Schoeller Technologies Ag

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X