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Khadi tops in popularity at Ranchi fair
08
Jan '09
The khadi and handicraft fair in the city of Ranchi, Jharkhand has proved one fact loud and clear. Irrespective of the changing tastes of the people towards fashionable fabrics and apparel, there is still a great deal of interest among the common people for the fabric material called khadi in local lingo or called linen in the west.

The fair which had started on December 17 and winded up on January 5 did a brisk amount of business with the exhibitors terming the fair to be a solid success. The fair mainly had three different sections, Khadi, Saras and Handicrafts. The khadi section was able to draw large crowds and in the process, a maximum amount of business also.

The khadi section was able to garner more than 60 percent of the overall business, followed by Saras with 30 percent and the rest by the handicrafts section. In all 600 stalls had been put up at the fair, drawing around 25,000 visitors to the fair on a daily basis.

The reasons for the popularity of khadi are not far to seek. The low price and the comfort it offers in summer are the twin magnets that attract people to this fabric which was made famous by Mahatma Gandhi. The khadi is also being blended with other manmade materials to draw the younger generation towards it.

The fair had on offer a myriad range of khadi blended products like cotton khadi, silk khadi, jute khadi and woolen khadi. Among the items were ties, jackets, shirts, trousers and jackets.

Fibre2fashion News Desk - India

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