Home / Knowledge / News / Textiles / Novacron S offers new opportunities for matching intense brilliant shades
Novacron S offers new opportunities for matching intense brilliant shades
Jan '09
Color play such an important part in our daily lives. It is inspiring, tantalizing, motivating, energizing and contributes to a fuller and happier existence.

Huntsman's new NOVACRON dyes are designed to do just that – bring more color to enrich our lives, with intense bright shades from NOVACRON Lemon S-3G, Ruby S-3B and Ocean S-R.

Following our recent NOVACRON launch for deep and dark shades, this new trio extends the color space within the NOVACRON S range offering dyehouses new opportunities for economically matching unique intense brilliant shades.
Juicy Lemon (NOVACRON Lemon S-3G) boosts the color space so significantly that now many more brilliant shades can be produced with low recipe costs. Lemon S-3G is a true enrichment to the NOVACRON S range whenever an intense brilliant yellow element with low recipe cost is required. Paired with its partner Ocean S-R, this dynamic duo produces inimitable intense and economical bright green shades.
Living Ocean (NOVACRON Ocean S-R) is a major leap ahead to what is currently available on the market. Ocean S-R cleverly combines dyeing process reliability with true added value. Passionate royal blue shades, thus far unattainable, are now a reality thanks to Ocean S-R's outstanding build-up properties. The novel chemistry allows savings of up to 50% on recipe costs thereby opening up new market opportunities.
Sparkling Ruby (NOVACRON Ruby S-3B) excels through its exclusive brilliance and state of the art compatibility with other Novacron S dyes. Partnered with Ocean S-R for example, it creates extremely bright and economical violet shades that are in a class of their own. Ruby S-3B is also our new trichromatic recommendation together with Yellow S-3R and Dark Blue S-GL for medium shades.


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search