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Novacron S offers new opportunities for matching intense brilliant shades
Jan '09
Color play such an important part in our daily lives. It is inspiring, tantalizing, motivating, energizing and contributes to a fuller and happier existence.

Huntsman's new NOVACRON dyes are designed to do just that – bring more color to enrich our lives, with intense bright shades from NOVACRON Lemon S-3G, Ruby S-3B and Ocean S-R.

Following our recent NOVACRON launch for deep and dark shades, this new trio extends the color space within the NOVACRON S range offering dyehouses new opportunities for economically matching unique intense brilliant shades.
Juicy Lemon (NOVACRON Lemon S-3G) boosts the color space so significantly that now many more brilliant shades can be produced with low recipe costs. Lemon S-3G is a true enrichment to the NOVACRON S range whenever an intense brilliant yellow element with low recipe cost is required. Paired with its partner Ocean S-R, this dynamic duo produces inimitable intense and economical bright green shades.
Living Ocean (NOVACRON Ocean S-R) is a major leap ahead to what is currently available on the market. Ocean S-R cleverly combines dyeing process reliability with true added value. Passionate royal blue shades, thus far unattainable, are now a reality thanks to Ocean S-R's outstanding build-up properties. The novel chemistry allows savings of up to 50% on recipe costs thereby opening up new market opportunities.
Sparkling Ruby (NOVACRON Ruby S-3B) excels through its exclusive brilliance and state of the art compatibility with other Novacron S dyes. Partnered with Ocean S-R for example, it creates extremely bright and economical violet shades that are in a class of their own. Ruby S-3B is also our new trichromatic recommendation together with Yellow S-3R and Dark Blue S-GL for medium shades.


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