Bluesign to improve resource efficiency of Deuter Sport

02 Feb '09

4 min read

Transparency in the supply chain and an intelligent input stream management, like the bluesign standard offers, effectively solves these problems. Additionally bluesign members can be supported ideally in EHS questions, always with the goal to provide solutions, e.g. with risk assessments or scientific background information regarding current EHS relevant topics.

To become a bluesign member, a retailer or brand company must be strongly committed to sustainability and CSR. EHS principles including concrete goals are defined in their vision and mission, and they continuously work on their achievement. They follow an environmental policy, which is not primarily marketing-effectively used, but leads to concrete solutions and improvements.

Part of this environmental strategy is to actively advance the implementation of the bluesign standard in their supply chains. These progressive actions allow the retailer and brand companies to proactively strengthen their position on the market and to openly communicate their commitment to reduce their environmental footprint towards the consumer.

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