Home / Knowledge / News / Textiles / Zari embroidery industry looses its luster & glitter
Zari embroidery industry looses its luster & glitter
05
Feb '09
Today, when all industries are facing challenge of downtrend, Zari Industry is not an exception. It is an ancient technique used in variety of trimmings, fringes and motifs to adorn the fabric.

Since the economy has started witnessing a slowdown across the globe, even this industry is struggling to achieve its targets due to fluctuation in raw material prices like gold, copper and silver. Zari is made out of silver, metallic yarn and copper which is now being replaced by cheaper alternatives such as polyester film coated with aluminium.

Zari (Kasab) work is used for embellishment on sarees, dress material, purses, scarves etc., and most of the zari embroidery industry is concentrated at Surat in Gujarat, Varanasi, Bareilly, Agra and Jaipur. Despite the ongoing marriage season, sales are moving very slowly and stocks are piling up.

Speaking exclusively to www.fibre2fashion.com, Jeegar Jariwala partner of Jariwala Yarn Traders, Surat informs that due to fluctuation in commodity prices their growths as well as profits are being hindered. Fluctuation in Copper prices, which is used in the making of zari, directly affects the business of the dealers. Just eight months ago, copper prices were ruling at Rs 480 per kg and now it is 275-280 Rs per kg. In such situation it becomes difficult for industry people to quote prices of their products and ultimately end up making losses.

Secondly, silver prices have gone high forcing several businessmen dealing in real Zari to close their shops in Mumbai. Retailers in Varanasi are discarding their old stocks without buying any new collections. Due to lack of demand in the market it has become tough to search for buyers. To overcome this storm industry has started focusing on cheaper alternatives and now imitation has come into limelight, thereby pushing the real to the background.

“If proper platform is provided, and export picks up, zari industry has bright future ahead”, emphasizes Mr. Jariwala.

Fibre2fashion News Desk - India


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X