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Zari embroidery industry looses its luster & glitter
05
Feb '09
Today, when all industries are facing challenge of downtrend, Zari Industry is not an exception. It is an ancient technique used in variety of trimmings, fringes and motifs to adorn the fabric.

Since the economy has started witnessing a slowdown across the globe, even this industry is struggling to achieve its targets due to fluctuation in raw material prices like gold, copper and silver. Zari is made out of silver, metallic yarn and copper which is now being replaced by cheaper alternatives such as polyester film coated with aluminium.

Zari (Kasab) work is used for embellishment on sarees, dress material, purses, scarves etc., and most of the zari embroidery industry is concentrated at Surat in Gujarat, Varanasi, Bareilly, Agra and Jaipur. Despite the ongoing marriage season, sales are moving very slowly and stocks are piling up.

Speaking exclusively to www.fibre2fashion.com, Jeegar Jariwala partner of Jariwala Yarn Traders, Surat informs that due to fluctuation in commodity prices their growths as well as profits are being hindered. Fluctuation in Copper prices, which is used in the making of zari, directly affects the business of the dealers. Just eight months ago, copper prices were ruling at Rs 480 per kg and now it is 275-280 Rs per kg. In such situation it becomes difficult for industry people to quote prices of their products and ultimately end up making losses.

Secondly, silver prices have gone high forcing several businessmen dealing in real Zari to close their shops in Mumbai. Retailers in Varanasi are discarding their old stocks without buying any new collections. Due to lack of demand in the market it has become tough to search for buyers. To overcome this storm industry has started focusing on cheaper alternatives and now imitation has come into limelight, thereby pushing the real to the background.

“If proper platform is provided, and export picks up, zari industry has bright future ahead”, emphasizes Mr. Jariwala.

Fibre2fashion News Desk - India

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