Home / Knowledge / News / Textiles / Nielsen research benchmarks Lycra fibre brand value in turkey
Nielsen research benchmarks Lycra fibre brand value in turkey
10
Feb '09
INVISTA, one of the largest elastane and nylon producers in the world and owner of many leading brands including the LYCRA fibre brand, shares key findings following an in-depth research it commissioned The Nielsen Company to conduct among 43 weavers and knitters in Turkey.

As a market leader, INVISTA recognises the importance of benchmarking in order to ensure that it has a comprehensive understanding of the industry and is offering a value-added service to its customers.

The survey1 indicated that INVISTA is regarded as an industry leader in Turkey in many areas. Customers surveyed that use LYCRA fibre gave it particularly high marks compared to other competing fibres in the survey:

• LYCRA fibre brand offers the best value in use (mean score 4.44/5)
• LYCRA fibre brand possesses the best technical support (mean score 4/5)2
• LYCRA fibre brand has the most reliable supply (mean score 4.27/5) 2
• LYCRA fibre brand is the first and most frequently recognised elastane brand (total brand awareness of 95%)

The survey1 also measured the key value drivers of weavers and knitters in Turkey, including product value-in-use, technical support, supply reliability and innovation. When measuring overall industry satisfaction, the following results come to light:

• Mills surveyed are very satisfied with the value-in-use and supply reliability of elastane fibre.
- 92% are satisfied with value-in-use of their chosen elastane fibre
- 87% are satisfied with the reliability of supply from their elastane fibre supplier

• Opportunity for industry improvement was revealed in the area of technical support and innovation among mills surveyed.
- 75% are satisfied with the technical support they receive from their fibre suppliers
- 75% are satisfied with the innovation provided by their elastane supplier

Ms. Ebru Pirinccioglu, Country Manager for Turkey at INVISTA, said, "This in-depth research has allowed us to pinpoint what is most important to our key mills and direct customers in Turkey. The results show that many Turkish textile industry players trust the INVISTA brands for their business needs and we very much look forward to continuing working closely with our customers to continuously improve our services and exceed their expectations."

Bruce Rowley, Global Brand & Communications Director, from INVISTA says, "We always want to learn more about our customers and how we can deliver more value for them; this research is a testament to this fact. We are very pleased with the outcome of the survey and we are looking forward to drive further awareness of the INVISTA business."

INVISTA has been operating for over 15 years with sales and technical services in Turkey.

INVISTA


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search