Home / Knowledge / News / Textiles / Nielsen research benchmarks Lycra fibre brand value in turkey
Nielsen research benchmarks Lycra fibre brand value in turkey
10
Feb '09
INVISTA, one of the largest elastane and nylon producers in the world and owner of many leading brands including the LYCRA fibre brand, shares key findings following an in-depth research it commissioned The Nielsen Company to conduct among 43 weavers and knitters in Turkey.

As a market leader, INVISTA recognises the importance of benchmarking in order to ensure that it has a comprehensive understanding of the industry and is offering a value-added service to its customers.

The survey1 indicated that INVISTA is regarded as an industry leader in Turkey in many areas. Customers surveyed that use LYCRA fibre gave it particularly high marks compared to other competing fibres in the survey:

• LYCRA fibre brand offers the best value in use (mean score 4.44/5)
• LYCRA fibre brand possesses the best technical support (mean score 4/5)2
• LYCRA fibre brand has the most reliable supply (mean score 4.27/5) 2
• LYCRA fibre brand is the first and most frequently recognised elastane brand (total brand awareness of 95%)

The survey1 also measured the key value drivers of weavers and knitters in Turkey, including product value-in-use, technical support, supply reliability and innovation. When measuring overall industry satisfaction, the following results come to light:

• Mills surveyed are very satisfied with the value-in-use and supply reliability of elastane fibre.
- 92% are satisfied with value-in-use of their chosen elastane fibre
- 87% are satisfied with the reliability of supply from their elastane fibre supplier

• Opportunity for industry improvement was revealed in the area of technical support and innovation among mills surveyed.
- 75% are satisfied with the technical support they receive from their fibre suppliers
- 75% are satisfied with the innovation provided by their elastane supplier

Ms. Ebru Pirinccioglu, Country Manager for Turkey at INVISTA, said, "This in-depth research has allowed us to pinpoint what is most important to our key mills and direct customers in Turkey. The results show that many Turkish textile industry players trust the INVISTA brands for their business needs and we very much look forward to continuing working closely with our customers to continuously improve our services and exceed their expectations."

Bruce Rowley, Global Brand & Communications Director, from INVISTA says, "We always want to learn more about our customers and how we can deliver more value for them; this research is a testament to this fact. We are very pleased with the outcome of the survey and we are looking forward to drive further awareness of the INVISTA business."

INVISTA has been operating for over 15 years with sales and technical services in Turkey.

INVISTA

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search