Home / Knowledge / News / Textiles / Mr Brad McClanahan, Director of Archroma Global Services at Clariant
Mr Brad McClanahan, Director of Archroma Global Services at Clariant
21
Feb '09
Effective March 31, 2009, Brad McClanahan, Head of Marketing, Apparel & Interior for Clariant's Textile business in North America since 2006, will assume the additional responsibility of managing the company's global Archroma business.

McClanahan was a member of the Clariant team that conceptualized and introduced Archroma Global Services to the apparel and fashion industry in 2001.

Archroma's landmark combination of proprietary methods, systems and technologies revolutionized global color management for retailers and brand owners, beginning in America and ultimately reaching around the world. It led to important collaborations such as a partnership with Pantone, moving the Clariant brand into an even more visible position with its customers and prospects.

As Director of Archroma, McClanahan will focus on global business development for color management products and services as well as operational management of Archroma facilities in the United States and in Guangzhou, China.

McClanahan received a bachelor's degree in Mining and Mineral Processing Engineering and an MBA in Marketing and International Finance, both from Virginia Tech. He joined Clariant in 1993 bringing with him extensive production management experience in the U.S. textile industry. He has served in a variety of positions including Technical Representative, Sales Representative, Key Account Manager, Business Development Manager and Market Segment Manager.

Archroma provides solutions to manage color standards and palettes along the whole textile chain for retailers, brands, vendors and textile mills. We offer the required tools - web-based software and customized services - for color searching, color matching, color standards and the communication of seasonal color palettes.

Archroma


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X