Home / Knowledge / News / Textiles / Gentle Power Bleach to improve sustainability for textiles industry
Gentle Power Bleach to improve sustainability for textiles industry
03
Mar '09
Huntsman Textile Effects and Genencor, a division of Danisco A/S, introduce Gentle Power Bleach, a revolutionary solution for bleaching textiles in a more environmentally friendly way.

Gentle Power Bleach is a groundbreaking new bleaching technology from Huntsman based on first to market enzyme innovation from Genencor. This outstanding new peroxide bleach system allows for low temperature bleaching of textiles at 65°C and at a neutral pH range. By lowering the treatment and rinsing temperature considerably, savings in water and energy consumption of up to 40% are possible.

What makes the system unique is that it represents an important contribution towards more sustainable textile fiber processing, while delivering textile goods with enhanced quality. On regenerated cellulosic fibers in particular textile processors can obtain excellent full white levels. Fabrics pretreated with Gentle Power Bleach demonstrate an extremely soft, bulky, natural handle, seen especially on cottons. Using Gentle Power Bleach results in less fabric weight loss whilst delivering brighter and more brilliant color shades with a higher color yield.

All of this results in processing fabrics with much less impact on the environment, better dyeing results and a permanent soft and bulky handle. “We are very excited to bring this solution to market today,” outlines Stephen Gray, Vice President of Research and Technology at Huntsman Textile Effects.

“As the industry is evaluating how to improve on sustainability, we can now provide alternatives to existing technologies that were non-existent up until today. We see this as an important step forward, both for the industry and the environment.”

“We believe industrial biotechnology can deliver biobased solutions to address challenges facing the industrial world today,” says Glenn Nedwin, Executive Vice President of the Technical Enzymes business unit at Genencor. “The collaboration with Huntsman Textile Effects on the Gentle Power Bleach system proves that we can create major improvements for the textile processing world. We are committed to continue to develop innovative enzyme solutions that will help increase performance and decrease the environmental footprint of this industry.”

Huntsman and Genencor – A collaboration committed to a sustainable future Genencor and Huntsman have a longstanding history in the textile industry.Genencor focuses on discovering, developing, and delivering highly innovative, efficient enzyme technologies for more sustainable textile processing. Huntsman Textile Effects is constantly developing new platforms that will improve fabric performance & reduce energy and water consumption in the textile industry. This joint effort culminating in the launch of Gentle Power Bleach exemplifies both companies' commitment to innovation geared towards improvements in both process sustainability and product performance.

Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging.

Genencor, a division of Danisco A/S, is a world leader in industrial biotechnology and a pioneer in enzyme innovation. Genencor improves process and product performance for a spectrum of industries, from biofuels and laundry detergents to textile processing, animal nutrition and food.

Huntsman


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search