Home / Knowledge / News / Textiles / Louise Tobia promoted to Senior Vice President - Merchandising
Louise Tobia promoted to Senior Vice President - Merchandising
14
Mar '09
myShape Inc is pleased to announce the promotion of Louise Tobia to Senior Vice President - Merchandising. myShape is expanding its online personalized fashion ecommerce marketplace for women on the Web. myShape provides each member her own Personal Shop, where she can delight in fashions and accessories that match her fit, flatter her shape and reflect her personal style.

After completing a profile at myShape.com each member is instantly treated to a free Personal Shop, which is much like having her own personal boutique with outfits styled to match her fashion and figure profile "where the only clothes hanging" are styles that fit and flatter her.

myShape has seen a dramatic growth five times over in membership in the past year, achieving a base of over 500,000 members. To fill the demand, Tobia will be leading an expanded team of merchants to add new ready-to-wear brands in Designer, Contemporary, Better and Upper Moderate -- focusing on delivering strong value and a wide range of fashion choices and price points.

Tobia will also be driving the expansion into new merchandise categories targeting a broader range of designers and brands in the Active Wear, Outerwear, Intimate Apparel and Accessory categories. Tobia is responsible for all manufacturer and wholesale partnerships.

While at myShape, Tobia spearheaded the "All Shapes" initiative, ensuring that products for women of all shapes and sizes are available for each myShape Personal Shop. "Our team of highly experienced merchants has been building an assortment of products that satisfies women of all shapes and sizes, reaching across our broad demographic of shapes and fashion profiles," says Tobia.

"myShape, through its Personal Shop network is able to understand and tailor the fashion choices for each member and match her to the styles that fit and flatter within the fashion brands and looks she loves. myShape offers tremendous online conversion for the industry while supporting designers in reaching their customers directly."

Tobia joined myShape with over 25 years of experience as a Senior Merchant. Formerly with Robinsons-May/Meier & Frank, she served as VP - Divisional Merchandise Manager for Juniors, Girls 7-16, Misses Dresses, Costume/Bridge Jewelry and Watches. Tobia was responsible for developing and building a top "merchandise team" with a successful track record of sales growth, while building credibility within the vendor community and securing exclusive product.

She established "The Spot" at Robinsons-May as a Cool Junior destination for the hottest trend merchandise presented in a lifestyle flow, innovating beyond the traditional department model. This focused strategy enabled Robinsons-May to be highly competitive within the fast-paced Junior specialty store arena.

myShape Inc

Must ReadView All

Textiles | On 28th Jun 2016

CII issues 6-point plan for textile & apparel industry

Indian textile and apparel industry has the potential to create over...

Textiles | On 28th Jun 2016

Telangana subsidises power tariff for textile sector

The Telangana government has decided to give Rs 2 per unit subsidy on ...

Apparel/Garments | On 28th Jun 2016

Bangladesh garment exports up 9.4% in July-May

Readymade garment exports from Bangladesh increased by 9.41 per cent...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search