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Plastic bag ban, manna for Jute industry
Apr '09
The banning of plastic bags has come as a blessing in disguise for the jute industry which has for long always been considered a poor cousin of the more attractive as well as cost effective options available in the markets.

But with environmental concerns rising across India, and state governments becoming more and more stringent on the use of plastic bags, the jute industry can barely conceal its excitement on this development, which can take the industry to the next level.

The recent banning of plastic bags by the Government of Delhi has got the jute industry moving in to fast gear. The Jute Manufactures Development Council (JMDC) recently organised a interactive session between the jute sector stake holders and prospective customers.

Speaking on the occasion, D Mukherjee, Market Promotion Officer of JMDC said, “After the ban on plastic bags, the only available options are paper, cotton and jute and while paper bags are not durable, cotton bags are expensive”.

He added by saying, “So, jute is the only cost effective solution available with bags starting from as low as Rs 3-4 per piece and this is a forum for potential buyers to know and explore buying jute bags in bulk at competitive rates”.

The potential presented by just the Delhi market has got the jute manufacturers excited. According to estimates, Delhi alone consumes around 100,000 bags per day, which is like manna from heaven for the sector which has always had to depend on exports for survival.

Fibre2fashion News Desk - India

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