Home / Knowledge / News / Textiles / Kolkatta saree market drawn by Surat embroidery
Kolkatta saree market drawn by Surat embroidery
04
Apr '09
Surat has been ruling the roost across the vast Indian markets in the sale of synthetic sarees and now after giving the weavers of banarasi embroidered sarees a run for their money, the Surat weaving community has cast an eye on the lucrative Kolkatta market.

The embroidery industry is well entrenched in the textile city of Surat and is supposed to have the largest concentration of embroidery machines in the country, because now after the banarasi saree weavers, it is now the turn of the Kolkatta embroidery saree industry to feel the heat.

The main reason for this turnaround is the cost competitiveness of the embroidery industry in Surat, who work on the latest computerized machinery which has cut costs of embroidery by more than half, when compared with those prevailing in Kolkatta.

The Kolkatta based embroidered saree manufacturers now prefer to get the work done in Surat, because of this huge cost in savings since most of the embroidery in Kolkatta is till done by hand which is a time consuming and a costly process.

To get a better understanding of the intricacies of the preference for Surat by the Kolkatta saree manufacturers, Fibre2fashion spoke to Mr Pramod Chaudhary, Managing Director of Pratibha Industries, who is an unmatched manufacture and exporter of synthetic fabrics.

Mr Chaudhary, said, “Medium range sarees from synthetic fabric dispatched from Kolkatta are mainly being embroidered in Surat. Surat was hub for synthetic market but now is also fast developing its embroidery sector on large scale and is becoming popular day-by-day”.

He added, “The main reasons being that, it is more economical & several varieties of embroidery machines are available here and there are approximately 60,000-70,000 computerized embroidery machines in Surat alone”.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search