Home / Knowledge / News / Textiles / Kolkatta saree market drawn by Surat embroidery
Kolkatta saree market drawn by Surat embroidery
04
Apr '09
Surat has been ruling the roost across the vast Indian markets in the sale of synthetic sarees and now after giving the weavers of banarasi embroidered sarees a run for their money, the Surat weaving community has cast an eye on the lucrative Kolkatta market.

The embroidery industry is well entrenched in the textile city of Surat and is supposed to have the largest concentration of embroidery machines in the country, because now after the banarasi saree weavers, it is now the turn of the Kolkatta embroidery saree industry to feel the heat.

The main reason for this turnaround is the cost competitiveness of the embroidery industry in Surat, who work on the latest computerized machinery which has cut costs of embroidery by more than half, when compared with those prevailing in Kolkatta.

The Kolkatta based embroidered saree manufacturers now prefer to get the work done in Surat, because of this huge cost in savings since most of the embroidery in Kolkatta is till done by hand which is a time consuming and a costly process.

To get a better understanding of the intricacies of the preference for Surat by the Kolkatta saree manufacturers, Fibre2fashion spoke to Mr Pramod Chaudhary, Managing Director of Pratibha Industries, who is an unmatched manufacture and exporter of synthetic fabrics.

Mr Chaudhary, said, “Medium range sarees from synthetic fabric dispatched from Kolkatta are mainly being embroidered in Surat. Surat was hub for synthetic market but now is also fast developing its embroidery sector on large scale and is becoming popular day-by-day”.

He added, “The main reasons being that, it is more economical & several varieties of embroidery machines are available here and there are approximately 60,000-70,000 computerized embroidery machines in Surat alone”.

Fibre2fashion News Desk - India


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search