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Exhibitors leave Canton fair in the lurch
13
Apr '09
As the international economic situation does not seem to show signs of an imminent recovery, textile companies are planning to skip the upcoming 105th Canton Fair, due to open from April 15, considering the costs incurred in participating at the fair.

Well-known clothing brand 'Shanshan' has announced its intention of not participating in the fair, nor will toy brand 'Good Child'. Zhu Sujun, Assistant to the CEO of Ningbo Shanshan Co. Ltd. disclosed the details and reasons for not doing so.

He said, “Orders received by Shanshan, which mostly manufactures high-end products, fell by 50 percent in the previous Canton Fair edition in 2008, due to the downturn and increased participation of SME enterprises, leading to a rise in low-priced competition.

Taking into account the high costs involved in participating at the fair and since the business development goals of the company will not be met consistent with the customers at the fair, the company was withdrawing from the Canton Fair.

In the 104th Autumn Fair held in October last year, overseas buyers and export turnover fell by 9.08 percent and 17.5 percent respectively when compared with the previous 103rd session, due to which exhibitors are pessimistic about the 105th edition.

In recent years, each session of the Canton Fair has seen 300,000 Chinese exporters and nearly 200,000 overseas buyers and visitors from 200 countries and regions and it is also a boom time for hoteliers, since it makes up for 20-30 percent of their annual turnover.

As one of China's most important exhibition and export platform, the fair organisers are leaving no stone unturned to reduce the impact from the global financial crisis and increasing the facilities or reducing fees.

Fair spokesman Mu Xinhai, said that booth cost of the Canton Fair will be lowered to reduce burdens on Chinese companies and has sent out 800,000 invitations to ensure the number of visitors stay consistent, with that of last year.

Fibre2fashion News Desk - China

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