Home / Knowledge / News / Textiles / Pratotrade previews the collections at “PRIMA – Moda Tessuto”
Pratotrade previews the collections at “PRIMA – Moda Tessuto”
30
Apr '09
Fabrics and yarns, a new winning pair, ready for their stage debut at the Fortezza da Basso. “PRIMA – Moda Tessuto”, is the name of the new fair event promoted by the Pratotrade consortium, in synergism with Pitti Immagine, that will premier on the national and international scene.

The decision to hold “PRIMA – Moda Tessuto” and Pitti Filati simultaneously at the Fortezza da Basso, from July 7 to 9, 2009, was made with the idea of bringing together in a single, full-range showcase event, the “raw materials” (fabrics and yarns) used by the garment industry to create fashion products, and it promises to attract the interest of a vast audience of operators in the sector. The choice of the name for the new event is significant too: it previews and opens the calendar of textile events, offering a broad view of the fabric collections for fall-winter 2010-2011. “

PRIMA – Moda Tessuto” thus intends to be the first move, in advance of the traditional fair dates, so as to give the garment manufacturers plenty of time to start planning their work, with respect to the range of fabrics available. “The event, combined with Pitti Filati – stresses Alessandro Benelli, president of Pratotrade – will have the special feature of offering collections that are already definitive, to a large extent, in July, and this responds to the urgings of many of our clients and the market in general about the need to discover the season's trend farther ahead of time”.

In view of the initiative in July, the organizers have already started to work, and in these days they are sending letters to potential exhibitors, even outside the Prato district, with the request to participate in the event. ”Participation in PRIMA – Moda Tessuto, that is thereby projected in the dimension of an international event, is aimed at a specific target of companies that have, as their common denominator, quality, innovation and research, as well as a high fashion content of the collections”, adds the director of Pratotrade, Vincenzo Pagano. The challenge is a bold one, involving also foreign companies, if they have the requisites for participation: the idea is to obtain the participation of as many qualified national and international textile manufacturers as possible.

“It seemed right to us, at this time, to accept a request of cooperation from a different but complementary sector to that of yarns – says Raffaello Napoleone, Managing Director of Pitti Immagine – if previewing helps the industry to achieve success on the market, then this combination can strengthen and even complete the national trade fair offering for unfinished materials”.

PRIMA – Moda Tessuto

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X