Home / Knowledge / News / Textiles / Chandra Wilson joins Quilts for Kids comfort program
Chandra Wilson joins Quilts for Kids comfort program
22
May '09
'Grey's Anatomy' Star Chandra Wilson
More than six million children are hospitalized each year in the United States, forced to confront the challenges of overcoming illness while being away from home in an unfamiliar environment.

In order to bring a little comfort and security back to some of these children, Downy fabric softener, in partnership with Quilts for Kids, Inc., has launched the Downy Touch of Comfort program. This program will deliver personalized, hand-made quilts to children staying in Children's Miracle Network hospitals throughout the country, helping to give them a moment to smile during their tough times. Chandra Wilson, a mother of three and star of "Grey's Anatomy," has joined Downy's efforts to try and comfort as many children as possible.

"The Downy Touch of Comfort program delivers to children exactly what it says -- comfort when kids need it most," said program spokeswoman Chandra Wilson. "As a mom, most of my life focuses on caring for my children and making sure they are safe and secure wherever they may be. It brings me a great deal of joy to be a part of this program and know that Downy is partnering with these wonderful organizations to help children feel more comforted and at ease in an unfamiliar and sometimes intimidating place."

People across the United States can add a "touch of comfort" in their communities in numerous ways by visiting DownyTouchofComfort.com to help make a difference in a child's life. At the site, people can make donations to benefit the program, volunteer to deliver quilts or even learn how to become a local ambassador. In addition, the quilting community can visit the site to request a quilt kit or they can design their own quilt and send it to their local Quilts for Kids chapter or headquarters for distribution.

"The Downy brand's vision is to remind people that it's the small and simple things they do in life that mean the most," said Mary Pochobradsky, Downy Marketing Director. "Downy has comforted families for almost 50 years, and this is a small and simple thing we can do to give back and bring comfort to those who need it most -- hospitalized children."

Downy partnered with Quilts for Kids, Inc. because of the organization's dedication to delivering quilts that comfort hospitalized children with cancer, AIDS and other life-threatening illnesses. So far, Quilts for Kids has distributed over 50,000 quilts worldwide, saving millions of pounds of fabric from going into landfills. Since 2000, Quilts for Kids has spread to over 50 sister chapters in North America and plans to form a chapter of Quilts for Kids in every region that has a fabric source or Design Center.

"The partnership between Downy and Quilts for Kids is such a perfect fit," said Linda Arye, president of Quilts for Kids, Inc. "Together, Downy and Quilts for Kids are working to provide these children moments of joy and security, making them feel more comforted in an unfamiliar place."

Therelationship with the Children's Miracle Network allows Downy to tap into a system of 170 children's hospitals across the country.

"We are pleased to be partnering with Downy on such an important cause geared at helping children through the power of comfort," said LaMar Williams, Director of Business Development, Children's Miracle Network. "Our network of hospitals will ensure a successful campaign by reaching thousands of hospitalized children across the country."

Procter & Gamble

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Courtesy: AAFA

Fashion | On 28th Apr 2017

Andrew Rosen, Stuart Vevers among AAFA awardees

Andrew Rosen, founder and CEO of Theory, Stuart Vevers of Coach, Nick ...

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X