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TAL new looks to raise further brand awareness throughout world
May '09
With more and more business people using the Internet as a source of finding new products and information,it is important that companies regularly update their web presence and keep it maintained on an ongoing basis. As Super Absorbent Fibre (SAF) manufacturer – Technical Absorbents Ltd (TAL) – looks to raise further brand awareness throughout the world, it has recently unveiled its redesigned website – www.techabsorbents.com.

TAL is owned by Bluestar Fibres Ltd, which is a wholly-owned subsidiary of China National Bluestar Corporation – which in-turn is wholly-owned by ChemChina.

In addition to the manufacture of SAF, TAL also toll manufactures nonwovens, yarns, woven fabrics and finished consumer goods – all containing SAF. This is as a result of the relationships it has built with some of the world's leading specialist fibre converters, roll-goods producers and end product manufacturers.

Its new website has been designed by Isle Communications Group and is an integral part of the new TAL marketing campaign, which focuses on the company's position as a global absorbent solution provider. It is supported by a new corporate brochure and advertising campaign, which have all been produced in two languages.

The site is currently available in English and Chinese and has been built with the future in mind. Other languages can be added if and when required to help support the company's global agency and customer network.

A flash intro page on the website is in line with the front cover of the brochure and the rest of the site has a clean, fresh look with plenty of white space and new images. The aim is to promote a technologically advanced, innovative and modern company.

“Visitors can access information about the company, SAF, datasheets and other technical reports,” explains TAL Business Development Manager Dave Hill. “The corporate movie and brochure can also be viewed online. This is important as we want to make this type of promotional material as accessible as possible. We have contacts throughout the world requiring information around the clock.

“TAL has now also invested in a Content Management System which will allow it to keep the site updated with latest news, product development and information about future trade exhibitions. This feature is important as it will help enhance communication between TAL and the industry.”

Technical Absorbents Ltd

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