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Terrys 10% turnover boost shows investment is fabric of success
02
Jun '09
People the length and breadth of the UK are turning their backs on the gloom and doom of recession and literally getting their homes in order, according Terrys Fabrics - the supplier of quality curtains, blinds and curtain poles. The company has seen a 10% increase in turnover over the last six months following a Pounds Sterling 75,000 investment in re-branding, on and offline marketing and recruitment.

The result has been more customers through the door at Terrys Fabrics' stores in Stoke and Stockport and a significant increase in visitors to the company's web site - www.terrysfabrics.co.uk. A huge increase has been seen in the number of people looking for fabric for projects around the home that they will complete themselves, as they strive to become more self-sufficient and make the most of their disposable income. As a result of this the business has taken on seven new staff this year and may consider further recruitment around its peak period between September and February.

Another key trend the business has noticed is that consumers are spending more on fabrics and accessories to update their homes, rather than investing in larger projects. The likes of extensions, conservatories and attic conversions have been well and truly put on hold, as the public concentrates on smaller scale makeover and new colour scheme projects to revamp their houses. The expansion of the company's product portfolio to include home accessories such as lighting, soft furnishings and mirrors, has linked into this trend and has further boosted sales via the web site and in store.

When belts are being tightened you would expect to see consumers opting for cheaper products, however Terrys Fabrics has noted a trend to invest in quality rather than quantity, in stark contrast to the 'throwaway' culture we have experienced over the last few years.

Paul McGuinness, of Terrys Fabrics, said: "In our experience people are, whenever possible, really wanting to invest in products that are going to last, rather than fall apart after a few months. Most homeowners now are not in a position to move house and few can afford any major building work, so they're turning to fabrics and accessories to give their homes a new lease of life. If they're not going to be uprooting themselves for a few years it stands to reason that whatever they purchase now needs to be able to stand the test of time.

"The last few months have been extremely busy for us in terms of developing our web site, updating our brand identity and bringing talented people into the business who will help us to achieve our ambitious growth plans for 2009 onwards. In addition to this, and partly because of it, we have also seen a significant increase in sales. We are now looking forward to an exciting year ahead, and to building on our already impressive achievements whatever the economic climate may be."

Terrys Fabrics

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