Home / Knowledge / News / Textiles / INVISTA to expand into new market with unique strategy
INVISTA to expand into new market with unique strategy
Jun '09
INVISTA,global manufacturer of chemical intermediates, polymers and fibers, is launching a new business focused on nylon engineering polymers.Already a producer of nylon fiber, INVISTA's entry into this particular plastics market, known as engineering polymers, enables the company to provide nylon products for applications such as automotive, electrical, consumer electronics and sporting goods.

Combined with INVISTA's upstream production capabilities across the globe, INVISTA is bringing an integrated, unique business strategy intended to provide greater flexibility and responsiveness in the market.

“We are entering the global engineering polymers market in a manner that can deliver real value to customers and perhaps even change the very business model that currently serves this market,” said Kurt Burmeister, executive vice president of INVISTA's engineering polymers segment.

After identifying the core elements that market participants believe to be critical to success, INVISTA is responding with an innovative strategy based on a consolidated product portfolio that will offer robust performance, excellent processability and new opportunities for recyclability.

“We're taking a more focused approach by creating a simplified portfolio of products, each with the ability to perform in numerous applications,” Burmeister said. “The benefits are economies of scale and customer flexibility, due to less complex operational systems and reduced inventory requirements. This strategy allows us to offer our customers value and savings without sacrificing quality.”

INVISTA is developing its own engineering polymers portfolio using new formulations with its existing upstream business of nylon chemical intermediates. Working closely with a global network of compounders, INVISTA plans to deliver innovative formulas to customers under its own, strict quality control policies and specifications.

INVISTA's strategy of consolidating products uses the design space approach, a methodology that promotes creating robust products based on market needs.

“By starting from the ground up, we have the unique opportunity to structure our business with the current marketplace in mind and build on the strength of our existing, chemical intermediate portfolios,” said Burmeister. “With our company-wide capabilities, we believe we can deliver the reach and responsiveness that customers desire.”


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search