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INVISTA to expand into new market with unique strategy
25
Jun '09
INVISTA,global manufacturer of chemical intermediates, polymers and fibers, is launching a new business focused on nylon engineering polymers.Already a producer of nylon fiber, INVISTA's entry into this particular plastics market, known as engineering polymers, enables the company to provide nylon products for applications such as automotive, electrical, consumer electronics and sporting goods.

Combined with INVISTA's upstream production capabilities across the globe, INVISTA is bringing an integrated, unique business strategy intended to provide greater flexibility and responsiveness in the market.

“We are entering the global engineering polymers market in a manner that can deliver real value to customers and perhaps even change the very business model that currently serves this market,” said Kurt Burmeister, executive vice president of INVISTA's engineering polymers segment.

After identifying the core elements that market participants believe to be critical to success, INVISTA is responding with an innovative strategy based on a consolidated product portfolio that will offer robust performance, excellent processability and new opportunities for recyclability.

“We're taking a more focused approach by creating a simplified portfolio of products, each with the ability to perform in numerous applications,” Burmeister said. “The benefits are economies of scale and customer flexibility, due to less complex operational systems and reduced inventory requirements. This strategy allows us to offer our customers value and savings without sacrificing quality.”

INVISTA is developing its own engineering polymers portfolio using new formulations with its existing upstream business of nylon chemical intermediates. Working closely with a global network of compounders, INVISTA plans to deliver innovative formulas to customers under its own, strict quality control policies and specifications.

INVISTA's strategy of consolidating products uses the design space approach, a methodology that promotes creating robust products based on market needs.

“By starting from the ground up, we have the unique opportunity to structure our business with the current marketplace in mind and build on the strength of our existing, chemical intermediate portfolios,” said Burmeister. “With our company-wide capabilities, we believe we can deliver the reach and responsiveness that customers desire.”

INVISTA


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