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Kalagram handicraft centers to redefine shopping experience
10
Jul '09
From July onwards, rural artisans will directly sell handicraft products in the Kalagram centres, just like in Dilli Hat.

Three Kalagram Centres will be inaugurated in Hazaribagh, Parasnath and Deoghar, six years after it was conceptualized by the State Industry's Ministry. The projects in Hazaribagh and Deoghar cost Rs. 2 crore while another in Parasnath cost Rs. 95 lakh.

The projects at these three places took long time to complete, but as soon as it will be opened to the public it will prove to be an additional attraction for the people to visit the state, said the Special Secretary of the Industries Department, Mr. Dhirendra Kumar.

He further added that each of the Kalagram centres would be spread over an area of 2 acres and the basic idea behind establishing these projects is the promotion of artisans and their handicrafts and handloom through Jharcraft.

The Dilli Haat, situated in the national capital, is a hub of crafts and cultural activities and has become a major tourists' attraction for both domestic and foreign tourists. Similarly, the proposed Kalagram Centres would be the shopping destination for both domestic as well as foreign tourists.

These Centres, which better known as urban marts, are scheduled to be inaugurated in July. Each of these centres will comprise about 30 shops, which will display the indigenous handicrafts of the state. The artisans will enjoy the complete freedom to sell their products through these marts.

The Kalagram Centres will also have a food court with seven kiosks, like Dilli Haat, including an exhibition hall, a live demonstration counter and accommodation facilities for artisans. Minimum Rs. 3 lakh worth of handicraft items will be stored in these marts.

These marts will be a kind of centralized market, where art lovers and consumers could buy variety of items at one place and it also will prove to be a substantial platform for the artisans and weavers to display their products.

Initially these centres, will be started on experimental basis, which will be used to serve as a place to make people aware about the traditions of the state, said Mr. Kumar.
If the marts do well in future, extension units would also be planned in the other cities, he added.

Fibre2fashion News Desk - India

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