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Discussion on 'Hybridization' at On Stage Fashion Show
14
Jul '09
MILANO UNICA, the Italian Textile Fair "par excellence," will be presenting the new Trends for the fall/winter 2010-11 season. The presentation will take place at the Mandarin Oriental Hotel on Tuesday, July 14th at 9 am. By invitation.

The presentation panel will be conducted by trend expert Angelo Uslenghi; Alberto Jelmini, president of Moda In; Pier Luigi Loro Piana, president of MILANO UNICA; and Aniello Musella, Executive director, Italian Trade Commission.

Among the themes that will be discussed is Hybridization.

"Hybridization is a current social tendency seen today, even in the textile-accessories sector. New materials and fabrics are the result of hybridization -- inventive blends of natural animal and vegetable fibers," confirms Uslenghi.

Details, characterized by unending imagination and chromatic and material movements, colors gently shaded into fabrics, digital and screen-printing technics for prints and nanotechnology will be other themes presented.

An important new element of this edition of MILANO UNICA will be the launch of its first fashion show, a new project called "On Stage." Pier Luigi Loro Piana is very proud to be the first to offer this additional feature to visitors of the fair. On Stage will allow ten emerging designers from around the world to present their creations for the first time in a runway show. Australian Wool Innovation has signed on as a sponsor of On Stage. MILANO UNICA's committee and Vogue Italia editor in chief, Franca Sozzani, chose the designers.

The designers are Alexis Mabille from France; Blaak Homme from the UK; Charles Anastase from France/UK; Emilio de la Morena from Spain/UK; Maurizio Miri, Ilaria Nistri and Sara Lanzi from Italy; Suzuki Takayuki from Japan; Thomas Engel Hart from USA; and Todd Lynn from Canada. The designers will each have their own stand to receive visitors at the fair.

The presentation will kick off the IX Edition of the MILANO UNICA Tradeshow, which will run from September 8th through the 11th 2009 at the Portello - Fieramilanocity in Milan, Italy.

MILANO UNICA

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