Home / Knowledge / News / Textiles / Conversion of President Obama's blue jeans into Insulation
Conversion of President Obama's blue jeans into Insulation
23
Jul '09
President Obama has been the subject of some good-natured ribbing over the jeans he sported last week to throw the ceremonial first pitch at the MLB All-Stars game. The fervor among fashion editors and fashionistas reached new heights on The Today Show when the President admitted to host Meredith Vieira that he is "a little frumpy."

"We're delighted to see that President Obama loves his jeans as much as we do," says Paula G. Rosario, Vice President, Consumer Marketing - Strategic Alliances, Cotton Incorporated. "But if he wanted to retire his current look, he could donate those jeans to the COTTON. FROM BLUE TO GREEN.(R) denim drive, where they would take on new life as natural cotton fiber insulation. And we're currently working with National Geographic Kids magazine as they set a Guinness World Record for Largest Collection of Clothes to Recycle right in the Obamas' backyard: at Union Station, in Washington, DC on August 12," Rosario adds.

Created by Cotton Incorporated in 2006, the COTTON. FROM BLUE TO GREEN.(R) denim drive was established to recycle denim into natural cotton fiber insulation and aid communities in need. Through a multi-stage process, donated denim is recycled into UltraTouch Natural Cotton Fiber Insulation, an environmentally friendly insulation, which is then used in building houses in areas affected by natural disasters. It takes approximately 500 pairs of jeans to insulate one average-size U.S. house. To date, the COTTON. FROM BLUE TO GREEN.(R) denim drive has collected nearly 100,000 denim pieces nationwide, producing insulation used in new homes for more than 180 families in the Gulf Coast region.

"We'd be delighted and honored to convert President Obama's blue jeans into UltraTouch Natural Cotton Fiber Insulation that can be used to upgrade the White House insulation, or wrap the White House hot water heaters, which would reduce energy costs, " says Tod Kean, President of Bonded Logic, which manufacturers the insulation. "I can't really say if his jeans are fashionable or not, but saving money on your energy bills never goes out of style," Kean adds.

The first COTTON. FROM BLUE TO GREEN.(R) denim drive in 2006 collected 14,566 denim pieces nationwide; more than double the anticipated amount. In 2007 and 2008, the COTTON. FROM BLUE TO GREEN.(R) denim drive expanded its reach through partnerships with national retailers and organizations, including American Eagle Outfitters, National Jean Company, Ernest Sewn, Gap, G by Guess, and Guess by Marciano, as well as Warner Bros. Pictures. To date, the natural cotton fiber insulation produced has been used in building new homes for more than 180 families in the Gulf Coast region.

Part of the recycling process, Allan Company, a leader in the recycling industry, bales the denim in preparation for becoming insulation. JBM Fibers, a leading manufacturer of reprocessed fibers returns the denim to its original fiber state, cotton. Bonded Logic Inc. manufactures the UltraTouch Natural Cotton Fiber Insulation.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Cotton Incorporated


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search