Home / Knowledge / News / Textiles / Conversion of President Obama's blue jeans into Insulation
Conversion of President Obama's blue jeans into Insulation
23
Jul '09
President Obama has been the subject of some good-natured ribbing over the jeans he sported last week to throw the ceremonial first pitch at the MLB All-Stars game. The fervor among fashion editors and fashionistas reached new heights on The Today Show when the President admitted to host Meredith Vieira that he is "a little frumpy."

"We're delighted to see that President Obama loves his jeans as much as we do," says Paula G. Rosario, Vice President, Consumer Marketing - Strategic Alliances, Cotton Incorporated. "But if he wanted to retire his current look, he could donate those jeans to the COTTON. FROM BLUE TO GREEN.(R) denim drive, where they would take on new life as natural cotton fiber insulation. And we're currently working with National Geographic Kids magazine as they set a Guinness World Record for Largest Collection of Clothes to Recycle right in the Obamas' backyard: at Union Station, in Washington, DC on August 12," Rosario adds.

Created by Cotton Incorporated in 2006, the COTTON. FROM BLUE TO GREEN.(R) denim drive was established to recycle denim into natural cotton fiber insulation and aid communities in need. Through a multi-stage process, donated denim is recycled into UltraTouch Natural Cotton Fiber Insulation, an environmentally friendly insulation, which is then used in building houses in areas affected by natural disasters. It takes approximately 500 pairs of jeans to insulate one average-size U.S. house. To date, the COTTON. FROM BLUE TO GREEN.(R) denim drive has collected nearly 100,000 denim pieces nationwide, producing insulation used in new homes for more than 180 families in the Gulf Coast region.

"We'd be delighted and honored to convert President Obama's blue jeans into UltraTouch Natural Cotton Fiber Insulation that can be used to upgrade the White House insulation, or wrap the White House hot water heaters, which would reduce energy costs, " says Tod Kean, President of Bonded Logic, which manufacturers the insulation. "I can't really say if his jeans are fashionable or not, but saving money on your energy bills never goes out of style," Kean adds.

The first COTTON. FROM BLUE TO GREEN.(R) denim drive in 2006 collected 14,566 denim pieces nationwide; more than double the anticipated amount. In 2007 and 2008, the COTTON. FROM BLUE TO GREEN.(R) denim drive expanded its reach through partnerships with national retailers and organizations, including American Eagle Outfitters, National Jean Company, Ernest Sewn, Gap, G by Guess, and Guess by Marciano, as well as Warner Bros. Pictures. To date, the natural cotton fiber insulation produced has been used in building new homes for more than 180 families in the Gulf Coast region.

Part of the recycling process, Allan Company, a leader in the recycling industry, bales the denim in preparation for becoming insulation. JBM Fibers, a leading manufacturer of reprocessed fibers returns the denim to its original fiber state, cotton. Bonded Logic Inc. manufactures the UltraTouch Natural Cotton Fiber Insulation.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Cotton Incorporated


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search