Home / Knowledge / News / Textiles / Flexi develops marketing strategy of Kyrgyz Worsted Woolens Factory
Flexi develops marketing strategy of Kyrgyz Worsted Woolens Factory
07
Aug '09
In July, 2009 the Kyrgyz Worsted Woolens Factory (KWWF) and Flexi Communications, an integrated communications agency, signed an agreement on strategic marketing consulting. The main purpose of cooperation will be creating and implementing the marketing function throughout the factory. Agency's tasks include developing marketing strategy of the factory for the year of 2010 and optimizing business processes of the organization.

- The factory is presently using only half of its production capacity available, but I am certain that by using the help of external consultants, we will be able to recreate the marketing structure and streamline the business processes of the factory in order to improve factory operations and attract new clients. The goal of this cooperation is to boost operating figures and sales volume. – said Kubanychbek Ashirmatov, KWWF Chairman of the Board.

A team of Flexi Communications consultants is already working at KWWF, performing the organizational audit of the enterprise.

- This project is unique, because we decided to build from scratch the marketing function of the factory that used to be the leading manufacturer in the market for natural wool fabrics. We have made a decision to assist the factory in regaining the positions it once had. – added Vugar Khalilov, CEO of Flexi Communications.

OJSC "Kyrgyz Worsted Woolens Factory" is a large manufacturer of worsted and woolen partial wool and wool fabrics, yarn, throws and blankets in Central Asia. It was founded in 1963 as a full cycle factory, starting from washed woolpacks to finished fabric. The enterprise was privatized in 1992. The capacity of the factory is 24000 spinning spindles and 3 million running meters of wool fabric. The staff comprises 800 people.

Flexi Communications, LLC is an independent integrated communications agency offering the full range of services in PR, strategic marketing, creative, web development and event planning. The agency was founded in late 2008 and is headquartered in Bishkek, providing services across Central Asia.

Kyrgyz Worsted Woolens Factory (KWWF)

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search