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Signs of confidence from the 9th Milano Unica

14 Sep '09
5 min read

This opinion is also shared by Silvio Albini, President of Shirt Avenue, the exhibition of classic and sports shirting fabrics, by Alberto Jelmini, President of Moda In, the exhibition mainly (but non only) dedicated to womenswear textiles, and by Beppe Pisani, President of Ideacomo, the exhibition of silk and highly silk-blended textiles. After having open-mindedly discussed with their own exhibitors, they all came to the basic conclusion that buyers and business relationships underway were very high in terms of quality starting from the textiles sampled which is the main thermometer to measure the success of an exhibition. “Despite we may not yet be out of the tunnel – everyone judged – we nevertheless caught a glimpse of a positive impact..

Massimo Mosiello, General Director of the exhibition: “As customary, each season figure comparison is based on homogeneous events. Nevertheless I believe that, given the tsunami occurred in 2008, which consequences had their worst impact in the first part of 2009, we should feel encouraged to change the way we approach parameters and interpretations. There has never been a crises affecting the world economy and, in particular, the textile industry such as that of the last 60 years. The growth in the number of companies that decided to exhibit yet cutting cost and reducing the number of their collaborators should be interpreted as the first and true sign of countertrend. This opinion is endorsed by almost all exhibitors that adds up to the moderate optimism reported by buyers who attended this exhibition. Once more, we collected precious recommendations and tips that we will take in due consideration for the next February 2010 event on stage again at Portello.

9th Milano Unica

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