Sep '09
Speaking exclusively to Fibre2fashion, Mr S.Krishnamoorthy, President, Grasim Bhiwani Textiles Ltd said, “It appears that coming 2-3 years will also be as challenging as the year
gone by (FY 2008-09). Grasim Bhiwani Textiles has two portfolios of business namely Domestic over the counter ready to stitch fabric market as well as the Brand & Retailers business both domestic as well as global.
“In Domestic Ready to Stitch menswear fabric market, we foresee unique opportunities for growth as consumers have started looking for better value for money proposition. So, we are witnessing the trend of buying fabric and getting it stitched again gaining popularity because of the higher perceived cost of readymade garments over the ready to stitch fabric and its tailoring
cost.
“To make best out of this scenario we have put-in aggressive plans by focusing on four key pillars of business:
a) Product Portfolio: Offering the best quality & innovative product basket at competitive prices to exceed the consumer expectations.
b) Partners in Success: Partnering with the right kind of trade channels which can support us in reaching out to consumers in the minimum possible time while delivering on the promise of best shelf space for our brands.
c) Processes: Putting in place the best industry practices and processes which would enable us to deliver on the brand promise.
d) People: Attracting and retaining the best people who can bring value to the system with customer orientation (both internal as well as external), which will go long way in achieving customer delight and gaining the confidence of channel partners that would work as insulator against the competition.
“Apart from focusing on the above mentioned 4 pillars of business, several new initiatives related to retail orientation and brand visibility is also lined up. Grasim plans to double the turnover of Retail business through its exclusive Show Rooms of Brand Grasim and I am sure that all these steps would help us in further strengthening our brands (Graviera and Grasim) and making them as the preferred choice of the customers as well the consumers.
“Regarding Brand & Retail business, GBTL will aggressively pursue value added fabric sales in blends with Stretch and other fibres apart from main stream fibres of polyester and viscose. We will also pursue FSP (Full Service Provider) to enhance the valuefor supply to both Indian and global brands. That is, we will offer not only fabric but also Garments to complete the value chain through FSP route. Focus on market expansion for supply of PV & blended fabrics will be there from current US, UK, Latin America, ANZ markets to new ones in EU, Japan, Russia, and Africa etc and also target the untapped women's wear market by thrusting on new product developments in stretch blends etc”.
Must ReadView All
Textiles | On 21st Apr 2018
ITC, ICS tie up to help Moroccan textile value chain
The International Trade Centre (ITC) has partnered with ICS, which...
Apparel/Garments | On 21st Apr 2018
Bangladesh garment manufacturers call for fair pricing
Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...
Textiles | On 21st Apr 2018
Pak ministry proposes extension to PM package for 2018-19
Pakistani textile ministry has reportedly proposed extending the...
Interviews View All
Binoy Ravjani
Hero's Fashion
‘One of the recent trends in hand block printing is the indigo process,...
Frank Gossmann
Rotorcraft AG
‘RT3 motto is: Do not check millimetres, check colours.’
Jim Desai
Blaiva Fabricaa
Fashion industry likely to remain labour-intensive in coming years
Manila-based CustomThread is a start-up offering premium custom apparel...
Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...
Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...
Larry L Kinn
Suominen Corporation
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Paolo Ocleppo
Sandvik Hyperion
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Johan Berlin
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
Robert Brunner
Devereux
Golfwear and menswear brand Devereux is set for greener pastures. Robert...
Aditi Somani
Aditi Somani
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Wendell Rodricks
Wendell Rodricks
"We should not compare India and the West. There are things we do that...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 103
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 103
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 103
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 103
E-News Insight
Latest News Update in Your Mail Box.
