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HP expands portfolio of HP Latex Printing Technology
Oct '09
HP unveiled an expanded portfolio of HP Latex Printing Technology solutions designed to broaden production capabilities for a greater number of customers and provide a viable alternative to eco-solvent technologies.

The offerings enable small and midsize digital print and sign shops, copy shops and photo labs to produce indoor and outdoor applications with ease while reducing their environmental impact.

Additions to the portfolio include:
- The HP Designjet L25500 Printer, which offers easy, low-maintenance printing of a wider range of applications – from indoor point-of-purchase displays, exhibition graphics and interior décor like wall murals and fabrics to outdoor banners, bus shelters and vehicle wraps – than is possible with eco-solvent or traditional water-based printing alone.
- Six Original HP printing materials compatible with HP Latex Ink printers, including two recyclable substrates and three polyvinyl chloride (PVC)-free alternatives.
- The expansion of the HP Planet Partners program to include the HP Large-format Media take-back program in the United States and select countries in Europe.

“Customers have been asking us for a versatile, cost-effective alternative to eco-solvent-based printing solutions for the production of a wider range of indoor and outdoor large-format applications, while reducing the impact of printing on the environment,” said Santiago Morera, vice president and general manager, Designjet Large-format Printing Solutions, Imaging and Printing Group, HP. “The expanded HP Latex Printing Technology portfolio enables us to meet and exceed this demand for a variety of customers, allowing them to create a competitive advantage and seize new growth opportunities.”

The expanded HP Latex Printing Technology portfolio builds on the proven technology of the HP Designjet L65500 Printer. This printer has seen tremendous acceptance in the graphics market with more than 1.2 million m2 printed on installed machines since the printer's general availability in August 2008.

Unrivaled versatility, ease of use and printing with the environment in mind
Available in 42- and 60-inch models, the HP Designjet L25500 Printer delivers unrivaled versatility for a broad range of high-quality and flexible, outdoor and indoor applications while meeting the needs of environmentally conscious customers.

Existing low-volume print service providers (PSPs), such as early customer Tot.rètol of Igualada, Spain, can benefit from the HP Designjet L25500 Printer because it delivers prints with quality and durability comparable to eco-solvent ink technologies. In addition, it prints a wider range of applications – from durable outdoor signage to high-resolution, close-view prints – than is possible with eco-solvent or traditional water-based printing alone.

“The HP Designjet L25500 Printer has allowed us to expand our previously solvent-only sign-making business with new applications and products, while still serving our core business for robust, durable output,” said Joan Torrents, general manager and owner, Tot.rètol. We recently

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